customer analytics informed confident executive concept

On June 17th, Ironside hosted a Customer Analytics for the Informed Executive webinar exploring how advanced analytics can help businesses attract and retain customers. This webinar reviews a variety of data science methods that can utilize extensive existing data to provide guidance on many functional areas within a company.

Methods covered include:

  • Customer Churn Analysis
  • Split-Cell Testing
  • Marketing Mix Models
  • Pricing (Demand Curves)

In the webinar you will see that the basic goal of customer analytics is to foster better decisions that enhance growth and profitability.

A recording of this webinar is now available and can be viewed by completing the form below: