Ironside is thrilled to announce that we have been named Partner of the Year by Precisely. Formerly known as Syncsort, Precisely is a global technology company that provides innovative software, solutions and data.

“Ironside has expanded its relationship with the Pitney Bowes Software and Data team over the last few years. Syncsort’s acquisition of this team, and the birth of the Precisely brand, brings data integration, quality standardization and location driven data intelligence to a new level. We’re using our analytics capabilities to innovate and develop solutions to solve our clients’ greatest business challenges.”

TIM KREYTAK, CEO, Ironside

Augmenting internal data

As more businesses understand the importance of data, and data sources become more plentiful, merely working with internal data is no longer sufficient. External data sources provide many opportunities to enrich existing information and to improve the business value of analytic solutions.

Location-based intelligence data enables a wide array of new insight for business models. Businesses which leverage this data see great improvements in analytics as well as core business processes, both of which translate into better insights and better execution.

Demonstrating expertise

In February 2020, following its acquisition of Pitney Bowes Software and Data Group, Syncsort hosted its Sales Kickoff Meeting in Baltimore, Maryland. At this event, Ironside demonstrated our process to drive quantifiable business value by enriching client-owned data using the following types of location-based intelligence offered by Precisely:

  • property attributes
  • population sensitivity
  • boundary and risk classifications
  • geodemographic insight

For data enrichment, we used a Spectrum process enabled through Precisely software for point and spatial geo-enrichment to reduce time to populate attributes and increase the data match rate.  Ironside used data wrangling to clean and standardize the data format within an agile and scalable cloud environment, leveraging our AscendAI  rapid viability assessment to clearly show which data elements impacted the Model.  

Earning accolades

This demonstration is an example of the outstanding thought leadership and expertise in the world of data which earned Ironside the 2019 Most Innovative with Data as a Differentiator award.  This award was coupled with Syncsort naming Ironside Partner of the Year for our outstanding partnership and collaboration.

“Ironside is a proven expert in business intelligence and data analytics.  Their simplified and innovative approach to data enrichment for AI and Machine Learning is helping us connect data with business value.”

SHANNON MCWILLIAMS, SVP Global Channels and Partner Sales of Software, Precisely

Ironside is honored to be the recipient of this award and is looking forward to the continued partnership with Precisely. 

Partnering for success

Earlier this week Ironside and Precisely co-hosted Take30 sessions as part of Ironside’s free series providing Analytics and Data Management expertise.

Precisely is the global leader in data integrity, providing accuracy and consistency in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, and data enrichment products power better business decisions to create better outcomes.

Their repository contains thousands of highly detailed and accurate datasets to help you understand customer segments, manage risk, and make decisions with confidence. These datasets — combined with Ironside’s ability to provide strategic analysis — provide new, deeper insights to clients.

Learn more at Precisely.com.