Entries by Michelle Arnold

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Take Pitney Bowes Data for a Test Drive

Last week, Ironside’s partner Pitney Bowes, issued a press release announcing the global launch of its new Software & Data Marketplace.  We believe that accessibility to Pitney Bowes data will be valuable to our clients as they will be able to source and process data from multiple providers in the same applications, leading to easier […]

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Customer Analytics in a Competitive Marketplace

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.   What’s the best way to hold on to your customers in a competitive marketplace? That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. […]

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Capitalize on Data

Press release issued by Forbes Corporate Communications; Ironside comments on how to capitalize on data NEW YORK, May 31, 2017 — Corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. According to the Forbes Insights and KPMG “2016 Global CEO Outlook,” 84% […]

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Ironside Recognized as Strategy Consultant

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.   Tim Kreytak, CEO of Ironside, in a statement said: “We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings […]

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How Pitney Bowes’ New Data Practice Helps Our Clients Succeed

Yesterday, Ironside’s partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses’ digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping organizations “utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes” […]

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Defining An Analytics Strategy

LEXINGTON, Mass., Dec. 12, 2016 /PRNewswire/ — Ironside, a Boston-based data and analytics firm, just released an authoritative list of questions that they recommend business leaders try to answer now in planning for their analytics initiatives. Today, it’s safe to say that the majority of businesses understand the value of analytics. They get that their data […]

Boston Data & Analytics Service Firm Names New COO

LEXINGTON, MA – Ironside, a Boston enterprise data and analytics service firm announced last week the appointment of David Michelson, Chief Operating Officer. Michelson joins the company with over 20 years of business and technical consulting leadership, helping clients solve their most critical business issues. “I am personally thrilled to have David on the team as he […]

Tim Kreytak at IBM Watson Summit in Tokyo

Ironside CEO Tim Kreytak was featured as part of Japanese news outlet BCN’s June 13, 2016 article recapping the IBM Watson Summit that took place in Tokyo on May 24-26. Tim (shown bottom right in the following photo) was a guest speaker at the conference, where he talked about Ironside’s successes as an IBM partner, […]