Michelle Arnold

About Michelle Arnold

Michelle leads Ironside’s Marketing team, defining the direction of our brand and connecting our efforts to a single shared vision. She’s a high energy, results-driven marketing executive with over 15 years of experience in B2B marketing strategy, communications, and analytics. She thrives on data-driven decision making to craft relevant and targeted experiences. Her strong interpersonal, organizational and communication skills have resulted in a proven track record of building high performing teams and developing successful marketing strategies. Michelle’s Specialties: Inbound Marketing, Marketing Automation, Brand Strategy, Sales Enablement, B2B Demand Generation, Lead Nurturing, Content Strategy, Marketing Analytics, A/B Testing
10 Mar 2017

How Pitney Bowes’ New Data Practice Helps Our Clients Succeed

By | March 10th, 2017|Categories: Advisory, Pitney Bowes, Press Releases|Tags: , , , , , , , |

Yesterday, Ironside's partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses' digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping organizations "utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes" [...]

15 Oct 2016

Boston Data & Analytics Service Firm Names New COO

By | October 15th, 2016|Categories: In the News, Press Releases, Strategy & Innovation|Tags: , , , , |

LEXINGTON, MA - Ironside, a Boston enterprise data and analytics service firm announced last week the appointment of David Michelson, Chief Operating Officer. Michelson joins the company with over 20 years of business and technical consulting leadership, helping clients solve their most critical business issues. "I am personally thrilled to have David on the team as he [...]

5 Nov 2015

Introducing Maria Ippolito, Practice Director, Sales Performance Management

By | November 5th, 2015|Categories: Incentive Compensation Management, Press Releases, Sales Performance Management|Tags: , , |

Ironside is excited to welcome Maria Ippolito into our organization as our new Practice Director for Sales Performance Management. She’s a high-energy, results-driven executive who has over 25 years of experience in engineering, marketing, sales, and sales operations management. Maria’s dynamic blend of expertise and industry experience perfectly embodies Ironside’s commitment to meeting the unique [...]

28 Sep 2015

Crimefighting with Ironside Predictive Policing: Manchester PD’s Success Makes News

By | September 28th, 2015|Categories: Awards & Recognition, Data Science, Press Releases|Tags: , , , , , |

Earlier this month, NH1 News put out a report showcasing how the Manchester, NH Police Department is using predictive policing to successfully reduce crime in the city, and Ironside is honored to have played a part in this achievement. Our data scientists partnered with Manchester PD Police Chief Nick Willard and Officer/Crime Analyst Matt Barter to [...]

4 Mar 2015

Applying Visualizations: Custom Download

By | March 4th, 2015|Categories: Data Visualization, Events, Training|Tags: , |

To give you an idea of the many customization possibilities that RAVE technology unlocks, we’re providing a free download of a custom visualization crafted by one of our senior consultants. It’s a comparative column chart that can show projections, actual values, and targets all in one place in a clean, easy-to-interpret format. Enter your information [...]

1 Dec 2014

Ironside Top 5 of 2014

By | December 1st, 2014|Categories: Advisory, Awards & Recognition, Strategy & Innovation|Tags: , |

The report is in! See the list of topics that readers, like you, found most interesting and that made it into our top 5 of 2014. Top Training Tip Creating a Burst Table for a Cognos Report  - Do you know how to create an external data file to use as a burst table for [...]

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