rmiller

About Rob Miller

Rob is a design and user experience expert now applying his knowledge to the world of BI. He leverages his extensive background in technology, UX/UI, product development, project management, and cross-functional team leadership to ensure client needs are clearly defined and that the results of all the engagements he takes on are understandable, usable, accessible, and relevant to the client’s business. Whether developing simple, intuitive user interfaces or building out complex, full-scale usability workflows, Rob is optimally positioned to make design thinking a reality for the organizations we serve. Rob’s Specialties: Design Thinking, Product Iteration, Usability, User Experience Design, Resource Constrained Systems, Process Optimization, Project Management
29 Mar 2017

Purposeful Persona Building: Design Thinking Part 2

By | March 29th, 2017|Categories: Advisory, Business, IT|Tags: , , , , , , , , , |

Remember our friend Empathy from the previous article? Well, now that you've interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you [...]

16 Mar 2016

Get By with a Little Help from Empathy: Design Thinking Part 1

By | March 16th, 2016|Categories: Advisory, Data Visualization, Strategy & Innovation|Tags: , , , , , |

What Is Design Thinking? "Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact." - IDEO It is not a magic bullet.  It is not the only approach to problem solving.  Instead, design thinking is simply another tool [...]

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