Determine which data has highest priority, how to gauge the impact of specific actions on the membership base, and how to integrate different departments’ data resources
Major fitness club operator and franchisor that’s been expanding at high speed due to a strong business model and broad appeal—now with more than 1,200 locations and approximately 8.5 million members.
The company had low visibility into why their rapid growth was happening due to a siloed data infrastructure and informal, manual reporting processes. They needed to maximize the technologies they’d already invested in, build a strategy across all analytics focus areas, and free their Information Systems team to provide analytics value instead of administration.
The Ironside Analytics Advisory team was asked to help. In doing so, we focused on the client’s core goal was of getting custody over their data and using the wealth of information available in order to make data-driven decisions company-wide. There were four steps to the process:
Define the Focal Points
Prepare the Data
Formalize the Approach
KEYS TO SUCCESS
The client enjoyed many benefits, since Ironside enabled them to: