Knowledge Sharing

3 Aug 2017

Customer Analytics in a Competitive Marketplace

By | August 3rd, 2017|Categories: Business Intelligence, Business Solutions, Strategy & Innovation|Tags: , , , , , |

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.   What’s the best way to hold on to your customers in a competitive marketplace? That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. [...]

25 Jul 2017

Preparing for an Incentive Compensation Audit

By | July 25th, 2017|Categories: Business, Incentive Compensation Management|Tags: , , , , |

July 2017 By Oren Minc & Bejoy Pereira   For many, the word “audit” brings a range of negative emotions such as fear, anxiety, and uncertainty. But does it need to be that way? After all, an audit is essentially a diagnostic or check of the business processes and results that exist in a company. Hence, [...]

12 Jun 2017

The Iterative Data Warehouse: A Modern Take on Centralized Analytics

By | June 12th, 2017|Categories: Advisory, Information Management, Strategy & Innovation|Tags: , , , , , , |

The simple truth about data warehouses is that the traditional “big bang” method of building them doesn’t work for most organizations anymore. The diversity of data sources and formats we can access is constantly expanding, and taking them all on at once to form a single central repository results in a massive project that can [...]

31 May 2017

Capitalize on Data

By | May 31st, 2017|Categories: Business, In the News|Tags: , , , |

Press release issued by Forbes Corporate Communications; Ironside comments on how to capitalize on data NEW YORK, May 31, 2017 — Corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. According to the Forbes Insights and KPMG “2016 Global CEO Outlook,” 84% [...]

25 May 2017

Ironside Recognized as Strategy Consultant

By | May 25th, 2017|Categories: Awards & Recognition, Business, In the News|Tags: , , , , , , |

BOSTON, May 25, 2017 /PRNewswire/ -- Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester's Vendor Landscape for Customer Analytics Services Providers, Q2 2017.   Tim Kreytak, CEO of Ironside, in a statement said: "We're delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings [...]

11 May 2017

The Cost of Technical Debt in Analytics

By | May 11th, 2017|Categories: Advisory, Business Intelligence, Information Management|Tags: , , , , , , |

In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions. It exists in every organization, including yours. Not all technical debt is bad, as long as it is strategically [...]

1 May 2017

Words of Warning: 5 Dangerous Dashboarding Terms

By | May 1st, 2017|Categories: Advisory, Business Intelligence, Data Visualization|Tags: , , , , , , , |

  When planning your next dashboard project, watch out for these 5 dashboarding terms that could possibly jeopardize its success.     Introduction: Bracing for a Challenge You already have a headache preparing for your new dashboard project. Your gut churns while thinking of the battles that lie ahead over feature prioritization, stakeholder alignment, and resource [...]

13 Apr 2017

Why Is the Quota Setting Process Important?

By | April 13th, 2017|Categories: Business, Incentive Compensation Management, Sales Performance Management|Tags: , , , , , , , |

A recent Alexander Group survey showed 59 percent of participants reported quota setting as the top challenge among over 20 choices for their sales compensation program. Accenture research tells us that about 90 percent of companies leverage some quota-based incentives. Clearly, quota setting and management is a major focus for most sales teams. Each year [...]

29 Mar 2017

Purposeful Persona Building: Design Thinking Part 2

By | March 29th, 2017|Categories: Advisory, Business, IT|Tags: , , , , , , , , , |

Remember our friend Empathy from the previous article? Well, now that you've interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you [...]

17 Mar 2017

Why an Incentive Compensation Health Check Matters

By | March 17th, 2017|Categories: Advisory, Business, Incentive Compensation Management|Tags: , , , , , , , , , , |

Squeaky wheels usually don't go away; they just get louder. Imagine you purchase a new car. The car is shiny and runs great, but after a year maybe there are few things you wish were different – the seat design could be more comfortable or the road noise is louder than you expected. Maybe you [...]

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