STRATEGY | EBOOK

Modern Analytics Framework

Modern Analytics Framework: Supporting your Move to Better Analytics and Greater Insight



Is your current data analytics framework delivering all the insights your data is capable of providing, or is it time for analytics modernization? Whether you’re unsure — or know the time is right but wonder about the best approach — our eBook has the answers.

Learn about our proven, streamlined approach to taking your current framework from where it is to where it needs to be, for less cost and in less time than you might imagine.

This comprehensive guide covers a range of topics, including:

  • Components of a Modern Analytics Framework: rapid insight generation, data as a Service (DaaS) and automated value delivery
  • Key considerations for effective analytics modernization and a sound cloud-analytics strategy
  • Data governance framework components, structure, and planning
  • The benefits of an iterative approach to evolving your framework


Fill in the form below to get your copy of the Modern Analytics Framework eBook.


About Ironside

Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.

STRATEGY | EBOOK

Reinventing BI Leadership in the AI Enterprise

How to Evolve and Thrive in a Rapidly Changing Technology Environment



This eBook is all about making a career move. It’s about business intelligence leaders who want to build on what they’ve achieved for their organizations, and transform their roles as their work environments evolve – always remaining on the cutting edge of change, as relevant, irreplaceable and in touch with the pulse of their company as ever.

Download this 17 page eBook to gain insight into our point of view on how to evolve and thrive in today’s rapidly changing technology environment.

Here’s what you’ll learn about:

  • Part 1: The Typical BI Conversation
  • Part 2: New Roles, Exciting Opportunities
  • Part 3: Your Next Step

AI enterprise

Fill in the form below to download your copy of the Reinventing BI Leadership in the AI Enteprise eBook.


Jump-Start AI at your Organization

If you’re a BI/DW leader in your organization and you are seeking to advance your organization or plan your next career move, Ironside will partner with you to build data science capabilities at your organization. Learn more about Ironside’s AI Jump-Start.

About Ironside

Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.

STRATEGY | EBOOK

Five Essential Capabilities of the Competitive Data-Driven Enterprise

Discover How Ironside Can Help You Enable Your Organization as a Data-Driven Enterprise



Be competitive in your environment. Implement programs that will catalyze measurable business results from mountains of business information and amplify the usefulness and ROI of your existing investments in analytics.

Download this 38 page eBook to gain insight into how to become a competitive, data-driven enterprise.

The Five Capabilities:

  1. The Data Catalog
  2. Data Wrangling
  3. Automated Machine Learning
  4. Master Data Management
  5. Elastic Data Processing & Storage

competitive data-driven enterprise

Fill in the form below to download your copy of the Five Essential Capabilities of the Competitive Data-Driven Enterprise eBook.


Get Started

If you’re interested in exploring the five capabilities in your organization, contact us today. We’ll set you up with an expert to walk you through the process and enable your organization as a data-driven enterprise.

Let’s Talk

About Ironside

Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.

STRATEGY | EBOOK

How To Build a Modern Data & Analytics Governance Framework

Discover How Ironside Can Help You Develop A Well Designed and Managed Governance Process



Explore how to design and implement a Modern Data & Analytics Governance framework.

Data & Analytics Governance allows an organization to better leverage data as an asset and to unlock its value.

Download this 16 page How To Guide to gain insight into our methodology and walk through a step-by-step process to implement Governance in your organization. Here’s what you’ll learn:

  • The Governance Process
  • The Approach
  • The Framework
  • The Governance Model in Action

Governance Framework Guide

Fill in the form below to download your copy of the Governance How To Guide.


Manage Your Data & Analytics Capabilities

Ironside’s Data & Analytics Framework allows you to work through the process to design a governance model that is ‘designed for purpose’ – built to the needs of your organization, your culture, and your content.

We’re here to help you find the approach that best fits your organization.

Let’s Talk

About Ironside

Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.

STRATEGY | EBOOK

Your Partner in Developing a Data & Analytics Strategy

Discover How Ironside Can Help You Develop A Company-Wide Data & Analytics Strategy



Leverage the data available to you to make more informed business decisions.

Whether you are looking to reduce the time and cost to generate insights or unlock the value of data in your organization – often the first step is to create a data & analytics roadmap, a task many companies find daunting.

Where do you begin?

Download this 7 page product overview to gain insight into our methodology and take the first step in mapping your journey forward. Here’s what you’ll learn:

  • Ironside’s Approach
  • How We Do It
  • Sample Work Products
  • What You Can Expect
  • What Sets Ironside Apart
  • Take the Assessment

roadmap

Fill in the form below to download your copy of the Data & Analytics Roadmap Product Overview.


How To Get Started

Count on Ironside to focus on the needs of your users, work with you to achieve the most ambitious business outcomes, and extract the real value of information to deliver an actionable roadmap that shows you all of the initiatives you need to execute to reach your desired state of data & analytics maturity.

Let’s Talk

About Ironside

Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.

STRATEGY | CASE STUDY

Empower the Team with Experience Design

COMPANY OVERVIEW


An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

BUSINESS NEED


The Analytics team in the Ethics and Compliance Division had been getting a lot of traction with a growing number of internal teams. Suddenly, everyone needed insights and visualizations from their data. The small team found themselves with a ton of work to do, designing and delivering dashboard after dashboard. Every design phase was a long and painful process, as the team had great difficulty extracting clear requirements from their stakeholders. They were looking for a way to change how they worked with stakeholders and break out of the cycle.

SOLUTION


The client brought in Ironside to run a 3-day workshop, with the goal of getting the team quickly ramped up on Experience Design techniques and best practices, in order to help them get unstuck. We started with an overview of design thinking concepts, then went through the end-to-end process in depth. The team practiced the techniques using their own business problems, and we ended with a discussion of the practical details of rolling out these processes internally.


Understand Experience Design


  • Explored examples of well-designed experiences in the real world

  • Discussed the mindset embodied by this type of work

  • Learned about the benefits of utilizing Experience Design, and how it’s integral to success


Learn the Process


  • Assembled a full and nuanced picture of the business context with the Discovery phase

  • Added shape and clarity to the design problem with techniques such as Personas, Journey Maps, and Card Sorting in the Analysis Phase

  • Explored a broad array of design options with collaborative, rapid-design techniques in the exploratory design phase

  • Filled out the most promising design options, and got feedback from target users in the Refinement phase


Apply the Process


  • Collectively discussed the greater business context as a team (Note: This simple activity is often eye-opening. Teams tend to think they have a shared understanding of what goes on, until they actually try to clarify it together)

  • Got a head start on defining Personas, which become assets the team can use to frame future design problems

  • Collectively explored one or more lingering design problems as a team, to practice the techniques and simultaneously get unstuck


Utilize the Techniques


  • Discussed organizational challenges to adoption of the techniques

  • Strategized as a team how to counter these anticipated roadblocks

  • Identified specific actions to start, quick wins, to kick start process change and make this more than just theory


KEYS TO SUCCESS


The 3-day workshop resulted in the following benefits for the client:

  • Gain familiarity with the sequence of activities and grasp why they work through practice with real, tangible problems

  • Foster engagement and rapid learning by practicing new techniques within the highly familiar context of their day-to-day work

  • Empower the team through realizing that they can make true progress on challenging problems with the techniques they’ve learned

  • Carry the energy forward with useful assets from the workshop and clear next steps to take as a team

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background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-3ua41ek'] [av_masonry_entries link='portfolio_entries,1122' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-3inv0xo' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Data' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-2x2nruk'] [av_masonry_entries link='portfolio_entries,1123' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-2ibtovw' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Analytics' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-1ztjhss'] [av_masonry_entries link='portfolio_entries,1124' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' 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caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-r6kews' custom_class=''] [/av_tab_sub_section][/av_tab_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='https://ironside.wpenginepowered.com/wp-content/uploads/2018/03/yellow-rudder-1500x630.png' attachment='16316' attachment_size='featured_large' attach='parallax' position='center center' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0' custom_class='' av_uid='av-3e8pueh'] [av_one_full first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='50px,0px,0px,0px' border='' border_color='' radius='10px,10px,0,' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-320m815'] [av_heading tag='h2' padding='10' heading='Become one of our successful clients.' color='' style='blockquote modern-quote modern-centered' custom_font='' size='' subheading_active='' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-2os9ax5'][/av_heading] [/av_one_full][av_one_fourth first min_height='av-equal-height-column' vertical_alignment='av-align-top' space='no_margin' margin='0px' margin_sync='true' padding='0px,0px,50px,0px' border='' border_color='' radius='0px,0px,0px,10px' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-28fflmx'] [/av_one_fourth][av_one_half min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='30px,40px,50px,40px' border='' border_color='' radius='0px' radius_sync='true' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-1rz7q7d'] [av_button_big label='Take our Data & Analytics Self-Assessment' description_pos='below' link='page,15594' link_target='' icon_select='no' icon='ue800' font='entypo-fontello' custom_font='#ffffff' color='custom' custom_bg='#00aec7' color_hover='theme-color' custom_bg_hover='#444444' custom_class='' admin_preview_bg='' av_uid='av-4pr12h'][/av_button_big] 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STRATEGY | CASE STUDY

Enable the Tableau Enterprise

COMPANY OVERVIEW


The largest equipment rental company in North America, with about 11% of the region’s market share, the largest rental fleet in the world, and almost 1,000 locations across the US and Canada.

BUSINESS NEED


The client had recently implemented Tableau to support a move toward more visual, actionable analytics. Their objective was to enable a distributed development approach, however they were struggling with a lack of consistency in the performance, overall quality, and visual design of prototype dashboards built by different teams and needed a way to provide common standards so that successful prototypes could more quickly go through an operationalization process for wider distribution.

SOLUTION


Ironside was engaged in the following phases to assess a sample of the existing prototypes, advise on data modeling, dashboard development, and visual design best practices, and work with the client team to implement a common set of standards for Tableau authors and those supporting them.


Assess Current State


  • Assess current development practices in order to identify opportunities as well as other standards that should be considered

  • Conduct an initial analysis of current dashboard design and distribution standards and processes in order to identify risks or complexities when scaling and make recommendations to mitigate those risks, particularly related to design issues and the current use of a Web Portal


Make Recommendations & Standards


  • Capture and implement recommendations to optimize performance, ensure efficient workbook design, and establish best practices for Tableau Server content distribution

  • Assess the current styling and visual practices being used and recommend a set of visual and user experience guidelines to use as standards to provide a consistent user experience as Tableau development capabilities scale


Demonstrate Value


  • Apply newly defined efficiency, data structure, distribution, and visual standards to a set of strategic dashboards and deploy to the stakeholder community


Scale Value


  • Iteratively introduce the standards to new teams, refine as new scenarios arise, and deploy additional content

  • Scale out the development standards in conjunction with an Experience Design based discovery and requirements gathering approach to 3 additional dashboard initiatives


KEYS TO SUCCESS


Through the Tableau Enterprise Enablement initiative, the client achieved the following benefits:

  • Released a set of strategic pilot dashboards enabling rapid, actionable insight

  • Deployed solutions with high user satisfaction and adoption through a collaborative and iterative discovery and design approach

  • Ability to scale the success and value of initial prototypes to other solutions

  • Gained efficiency through aligning data modeling, dashboard development, and visual standards across the organization

About Tableau

Tableau Software helps people see and understand data. Used by more than 19,000 companies and organizations worldwide, Tableau delivers fast analytics, visualization, and rapid-fire business intelligence and helps you drive data discovery with stunning, intuitive visualizations. Tableau has a diverse range of platform types and deployment approaches. Whether you just need a simple, compact desktop app or an enterprise-grade on-prem or cloud environment, Tableau can size itself to fit your organizational goals and needs.

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[av_section min_height='' min_height_px='500px' padding='default' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='https://ironside.wpenginepowered.com/wp-content/uploads/2018/03/yellow-rudder-1500x630.png' attachment='16316' attachment_size='featured_large' attach='parallax' position='center center' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0' custom_class='' av_uid='av-3e8pueh'] [av_one_full first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='50px,0px,0px,0px' border='' border_color='' radius='10px,10px,0,' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-320m815'] [av_heading tag='h2' padding='10' heading='Become one of our successful clients.' color='' style='blockquote modern-quote modern-centered' custom_font='' size='' subheading_active='' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-2os9ax5'][/av_heading] [/av_one_full][av_one_fourth first min_height='av-equal-height-column' vertical_alignment='av-align-top' space='no_margin' margin='0px' margin_sync='true' padding='0px,0px,50px,0px' border='' border_color='' radius='0px,0px,0px,10px' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-28fflmx'] [/av_one_fourth][av_one_half min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='30px,40px,50px,40px' border='' border_color='' radius='0px' radius_sync='true' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-1rz7q7d'] [av_button_big label='Take our Data & Analytics Self-Assessment' description_pos='below' link='page,15594' link_target='' icon_select='no' icon='ue800' font='entypo-fontello' custom_font='#ffffff' color='custom' custom_bg='#00aec7' color_hover='theme-color' custom_bg_hover='#444444' custom_class='' admin_preview_bg='' av_uid='av-4pr12h'][/av_button_big] [/av_one_half][av_one_fourth min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='' border_color='' radius='0px,0px,10px,0px' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-2cum7d'] [/av_one_fourth] [/av_section]

STRATEGY | CASE STUDY

Formulate a Data & Analytics Roadmap for Acquisition Growth Strategy

COMPANY OVERVIEW


A medical professional liability insurance company with clients and services spanning the U.S. that specializes in underwriting policies for physicians, dentists, advanced practices, clinics, and hospitals.

BUSINESS NEED


The firm looked to strategic acquisitions to bolster growth. However, acquisitions presented challenges such as consolidating the customer base, cumbersome data integration, conflicting master and reference data, and impaired data accessibility. To solve these issues—and create and extract unrealized value from old and new business operations—the firm needed a partner.

SOLUTION


Ironside’s Advisory team was called in to partner on a Data & Analytics Roadmap to chart the firm’s growth, establish enterprise-wide data governance, and create an improved data integration framework that allows new acquisitions to continue independent operations. The partnership consisted of four parts:


Find Opportunities


  • Develop a portfolio of use cases with business stakeholders to get a comprehensive view of how data is used to support processes, analytics and reporting

  • Assess current data & analytics maturity, understand the firm’s ideal state, and focus on questions of who, what, why and when in regard to firm’s use of data & analytics


Identify Focus Areas


  • I.D. data integration and data modeling as pain points based on use cases, and delineate well-defined data governance and master data management (MDM) as solutions

  • Use data governance and MDM to define standards for data quality, data integration and data modeling to optimize information for party, policy, claims, and billing


Generate Value


  • Formulate a roadmap that cross-references use cases and pain points to lay out a step-by-step plan to enhance flexibility and continuity of data infrastructure and create new analytics capabilities

  • Establish data governance to mold relationships between people, processes, and technology


Revolutionize M&A Data Capabilities


  • Engineer framework for focused data governance and MDM to unlock a wealth of synergy for the client and their acquisition growth strategy

  • Create foundation for long-term, scalable data integration and standardization of all operations

  • Enable enterprise-wide analytics, streamlined processes, and decision automation


KEYS TO SUCCESS


By leveraging data governance and MDM, the firm established a repeatable methodology to integrate and standardize data across multiple business lines. They were able to:

  • Introduce new data entities and stewardship into the data governance model

  • Focus on the delivery of high-quality data

  • Promote a single version of the truth through Master Data Management (MDM)

  • Leverage a centralized MDM data model with scalable analytics and reporting

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background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-3ua41ek'] [av_masonry_entries link='portfolio_entries,1122' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-3inv0xo' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Data' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-2x2nruk'] [av_masonry_entries link='portfolio_entries,1123' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-2ibtovw' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Analytics' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-1ztjhss'] [av_masonry_entries link='portfolio_entries,1124' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-1satp18' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Platform' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-14gy7h8'] [av_masonry_entries link='portfolio_entries,1125' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' 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border_color='' radius='10px,10px,0,' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-320m815'] [av_heading tag='h2' padding='10' heading='Become one of our successful clients.' color='' style='blockquote modern-quote modern-centered' custom_font='' size='' subheading_active='' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-2os9ax5'][/av_heading] [/av_one_full][av_one_fourth first min_height='av-equal-height-column' vertical_alignment='av-align-top' space='no_margin' margin='0px' margin_sync='true' padding='0px,0px,50px,0px' border='' border_color='' radius='0px,0px,0px,10px' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-28fflmx'] [/av_one_fourth][av_one_half min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='30px,40px,50px,40px' border='' border_color='' radius='0px' radius_sync='true' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-1rz7q7d'] [av_button_big label='Take our Data & Analytics Self-Assessment' description_pos='below' link='page,15594' link_target='' icon_select='no' icon='ue800' font='entypo-fontello' custom_font='#ffffff' color='custom' custom_bg='#00aec7' color_hover='theme-color' custom_bg_hover='#444444' custom_class='' admin_preview_bg='' av_uid='av-4pr12h'][/av_button_big] [/av_one_half][av_one_fourth min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' padding='0px' padding_sync='true' border='' border_color='' radius='0px,0px,10px,0px' background_color='#ffffff' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' custom_class='' av_uid='av-2cum7d'] [/av_one_fourth] [/av_section]

STRATEGY | CASE STUDY

Target Short List of Vendors for Enterprise Analytics

COMPANY OVERVIEW


Global asset manager with investment offices in major trading centers worldwide.

BUSINESS NEED


The company was struggling with how to unify its analytics approach, while remaining compliant with financial industry standards. With different departments gathering information in disparate ways, the existing model was not sustainable. It was imperative to identify common use cases, target a short list of vendors whose capabilities matched the use cases, and navigate the RFP and demo processes.

SOLUTION


Ironside was called in, and made it clear from the outset that system selection is about people, not just technology. The approach consisted of four steps:


Make Analytics Human


  • Start by focusing on people, rather than platform features

  • Conduct interviews to identify the questions, goals, and pain points that stakeholders need to address via analytics

  • Classify 92 distinct use cases by tying them into analytics technical capabilities


Narrow the Focus


  • Match key criteria with vendor prospects based on Ironside’s 20 years of experience and research from Gartner, Forrester, Nucleus, Ovum and BBT

  • Build a short list of five vendors and send out Requests for Proposal (RFPs)


Dig Deeper


  • Develop a data set and demo scenario that measures how each platform meets company’s data needs

  • Process survey responses from stakeholders after each demo to get their assessments of vendor performance against scoring criteria


Make the Choice


  • Generate scores of which vendors best meet company needs, based on stakeholder survey responses, capability requirements, and financial services industry standards

  • Choose the best fit based on the vendor’s balance between enterprise BI and data discovery, security options, MS Office Integration, and on-premises installation


KEYS TO SUCCESS


The vendor selection process enabled the client to:

  • Use in-depth interviews to discover user priorities and tailor decisions on analytics

  • Generate concrete artifacts that connected needs to analytic capabilities

  • Open the lines of communication between business and IT

  • Develop a unified, extensible and flexible analytics strategy that freed data from silos

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link='portfolio_entries,1123' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' query_order='DESC' size='fixed' orientation='av-orientation-square' gap='large' overlay_fx='active' id='' caption_elements='title' caption_styling='overlay' caption_display='always' color='' custom_bg='' av-medium-columns='' av-small-columns='' av-mini-columns='' av_uid='av-2ibtovw' custom_class=''] [/av_tab_sub_section][av_tab_sub_section tab_title='Analytics' vertical_align='middle' icon_select='no' icon='ue800' font='entypo-fontello' tab_image='' tab_image_style='' color='' background_color='' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' custom_class='' av_uid='av-1ztjhss'] [av_masonry_entries link='portfolio_entries,1124' wc_prod_visible='' prod_order_by='' prod_order='' sort='no' items='3' columns='3' paginate='none' query_orderby='date' 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STRATEGY | CASE STUDY

Create a Strategic Data & Analytics Roadmap for Customer Behavior

COMPANY OVERVIEW


After beginning as a small start-up, a multi-channel information company grew into an organization with more than 500 employees serving 10,000+ customers. It specializes in offering expert print and online business information that helps improve job performance.

BUSINESS NEED


The company was looking to transform itself by migrating to a more advanced digital warehouse. Such a move would enable the company to gain added insights into its customers’ behaviors, and then combine the insights with detailed customer information from the web, telemarketing, and email channels to enhance its marketing efforts.

SOLUTION


Ironside was brought in to assist. Our Analytics Advisory team used a proven methodology to define the client’s strategies, goals, and use cases—and to show the client how user tasks and corporate goals translate into analytic capabilities. The overall solution featured four parts:


Maturity Matrix


  • Complete surveys and interviews with key stakeholders to identify strategic data & analytics needs and pain points

  • Assess current state of holistic data & analytics usage and establish roadmap of recommendations for pilot-based initiatives


Use Case Development & Roadmapping


  • Catalog use cases—including attaching value to them, estimating effort to address them, and understanding their link to strategy

  • Identify most efficient manner to bridge the gap between the client’s current-state data & analytics environment and their desired future state


Snowplow Proof of Concept (POC)


  • Run Snowplow POC against client’s development architecture, collect customer data, and examine results in Amazon S3, Amazon Redshift, and Microsoft PowerBI


Digital Transformation


  • Uncover critical details of customer behavior never seen before, and assist client in using digital assets to maximize existing business returns and identify new opportunities

  • Demonstrate to client how to capture and store pertinent data, and then transform the data into successful marketing initiatives


KEYS TO SUCCESS


Through the Data & Analytics Roadmapping initiative, our client was able to:

  • Implement an Enterprise Data Warehouse to act as a single version of the truth

  • Form a Governance Committee that meets on a regular basis

  • Create an analytics team to share knowledge and best practices across the organization

  • Establish alignment and a data & analytics roadmap of recommendations for pilot-based initiatives

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