Association Rules

15 Sep 2016

Top New Features in Tableau 10

By | September 15th, 2016|Categories: Advisory, Business Intelligence, Tableau|Tags: , , , , , , , , , |

Tableau 10 was released on August 15th, and it is quite an upgrade. I’ve been spending some time doing hands-on testing of the new version, and I’m excited to share some of the new features I’ve explored with you. In addition to a new custom font, new color palettes, and new themes that make Tableau [...]

22 Feb 2016

Ironside Webinar Series: Association Rules for Data Mining: Beyond Market Basket Analysis

By | February 22nd, 2016|Categories: Data Science, Webinars|Tags: , , , |

On February 11th, Ironside hosted a webinar on Association Rules for Data Mining: Beyond Market Basket Analysis. Pamela Askar, Data Scientist at Ironside, presented on how to conduct association rules for data mining using SPSS Modeler. […]

11 Feb 2016

Association Rules for Data Mining: Beyond Market Basket Analysis

By | February 11th, 2016|Tags: , , , |

[Recording Available] Ironside Webinar Series Association Rules for Data Mining: Beyond Market Basket Analysis Association Rules are powerful techniques that can search through very large sets of seemingly random data to detect probabilistic if- then statements, such as “If you watched Breaking Bad and House of Cards, then you are also likely to enjoy Mad [...]

11 Jan 2016

Beyond Market Basket Analysis: Extending Association Rules

By | January 11th, 2016|Categories: Advisory, Data Science, Newsletter|Tags: , , , |

Do you ever wonder how Netflix makes recommendations for you? Or how the drug store decides which coupons to offer you when you make a purchase? Behind the scenes they have a data scientist conducting what is called market basket analysis, which searches through vast amounts of purchase history information to find patterns in people’s [...]

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