Design Thinking

29 Mar 2017

Purposeful Persona Building: Design Thinking Part 2

By | March 29th, 2017|Categories: Advisory, Business, IT|Tags: , , , , , , , , , |

Remember our friend Empathy from the previous article? Well, now that you've interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you [...]

21 Mar 2016

Why Your Dashboard Sucks: Design Thinking at Gartner BI

By | March 21st, 2016|Categories: Advisory, Events, Press Releases|Tags: , , , , , , , , , |

This year at the Gartner BI & Analytics Summit in Grapevine, Texas, Ironside's own Greg Bonnette delivered a presentation that got his audience questioning just what it is that makes a good dashboard. During his talk, Why Your Dashboard Sucks, Greg used the all-too-familiar staple of BI development as a gateway into a much wider discussion of [...]

16 Mar 2016

Get By with a Little Help from Empathy: Design Thinking Part 1

By | March 16th, 2016|Categories: Advisory, Data Visualization, Strategy & Innovation|Tags: , , , , , |

What Is Design Thinking? "Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact." - IDEO It is not a magic bullet.  It is not the only approach to problem solving.  Instead, design thinking is simply another tool [...]

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