Purposeful Persona Building: Design Thinking Part 2

By | March 29th, 2017|Categories: Advisory, Business, IT|Tags: , , , , , , , , , |

Remember our friend Empathy from the previous article? Well, now that you've interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you [...]