Ironside’s Greg Bonnette was featured in NRF’s Magazine, STORES, in the article titled “Mapping Crime Risks: Location data helps specialty retailer minimize loss and maximize sales.” written by Liz Parks in September 2017. Read more

Being the sole data champion within your organization can present difficulties when you’re vying for limited company resources and attention from the “powers that be.” No doubt, you may find the role to be frustrating at times. Yet you may also find the role to be extremely rewarding, because it gives you a great deal of responsibility and offers you with the opportunity to achieve the goal that every data champion aspires to: Gaining user buy-in of the data insights you’ve unlocked. Read more

For players in the biopharmaceutical space, it is becoming increasingly clear that advanced analytics can be of enormous assistance in solving many of the unique challenges the industry faces. To understand the extent of the impact that advanced analytics can make, it’s first necessary to examine how healthcare in the US has undergone a major transformation over the past decade.

First, there’s the presence of managed care. It puts pressure on pharmaceutical companies to provide stronger evidence of efficacy and safety, reduce costs of drug development and healthcare in general, and provide personalized care by targeting patient groups that are most likely to benefit from treatments and least likely to suffer adverse events. Read more

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

For many, the word “audit” brings a range of negative emotions such as fear, anxiety, and uncertainty. But does it need to be that way? After all, an audit is essentially a diagnostic or check of the business processes and results that exist in a company. Hence, it should be viewed as essential to business success.

Before we joined Ironside’s consulting ranks, we went through multiple audits as compensation administrators and found that preparation and good software were essential to our success. Both the preparation and software are vital to providing auditors with what they love to see — namely, a record of activity. In the example shown below, the software being used provides key details of what changed in updated records. Read more

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

Strategy Consultant in Customer Analytics

 

Tim Kreytak, CEO of Ironside, in a statement said:

“We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results.”

Read more

In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions. It exists in every organization, including yours. Not all technical debt is bad, as long as it is strategically planned and tactically paid off. Read more

When planning your next dashboard project, watch out for these 5 dashboarding terms that could possibly jeopardize its success.

 

dashboarding terms drop cover hold on

Introduction: Bracing for a Challenge

You already have a headache preparing for your new dashboard project. Your gut churns while thinking of the battles that lie ahead over feature prioritization, stakeholder alignment, and resource planning. With all of these things to worry about, specific dashboarding terms may sneak into your requirements; terms that can throw a serious wrench into the complexity of design, development, and ultimately the success of your project. Read more

A recent Alexander Group survey showed 59 percent of participants reported quota setting as the top challenge among over 20 choices for their sales compensation program. Accenture research tells us that about 90 percent of companies leverage some quota-based incentives. Clearly, quota setting and management is a major focus for most sales teams. Read more

Remember our friend Empathy from the previous article? Well, now that you’ve interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge.

You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you may begin to notice that certain people have similar needs, pain points, goals, etc. You can use this information to start persona building. Read more