Governance is the ongoing process of creating and managing processes, policies, and information. This includes strategies, processes, activities, skills, organizations, and technologies for the purpose of accelerating business outcomes. It also involves creating organizations, roles and responsibilities to perform this management. In our experience, many organizations address governance once and often without completing the necessary tasks. Organizations that excel in data and analytics governance continuously manage the process on an ongoing basis. Read more

You walk down the long hall, and tentatively knock on the side of a cubicle, just loud enough to be heard over the din of keyboard clicking. The occupant of the chair slowly spins around. “Yes?”

“So, um, I was wondering about that report I requested…”

“Yes I remember” comes a flat reply. “We’re still looking into it, I’ll let you know in a week, OK?”

The chair spins back around, keyboard sounds resume. Read more

It seems like data and analytics is on the top of everyone’s agenda these days. If you are accountable for providing any type of reporting, business analytics, or predictive analytics, then you are aware of the demands being placed on your time, data, and systems. If you are an executive, you are probably asking questions about your business and waiting for answers and insights.

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We refer to this cycle as the ‘speed to business insights’. One of our key principles at Ironside is helping clients to reduce the cost to innovate. How do you know that your cost to innovate is too high? Here are a few simple questions that are strong indicators: Read more

Being the sole data champion within your organization can present difficulties when you’re vying for limited company resources and attention from the “powers that be.” No doubt, you may find the role to be frustrating at times. Yet you may also find the role to be extremely rewarding, because it gives you a great deal of responsibility and offers you with the opportunity to achieve the goal that every data champion aspires to: Gaining user buy-in of the data insights you’ve unlocked. Read more

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

Press release issued by Forbes Corporate Communications; Ironside comments on how to capitalize on data

NEW YORK, May 31, 2017 — Corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. According to the Forbes Insights and KPMG “2016 Global CEO Outlook,” 84% of CEOs are concerned about the quality of the data they’re basing their decisions on. Read more

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

Strategy Consultant in Customer Analytics

 

Tim Kreytak, CEO of Ironside, in a statement said:

“We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results.”

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In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions. It exists in every organization, including yours. Not all technical debt is bad, as long as it is strategically planned and tactically paid off. Read more

When planning your next dashboard project, watch out for these 5 dashboarding terms that could possibly jeopardize its success.

 

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Introduction: Bracing for a Challenge

You already have a headache preparing for your new dashboard project. Your gut churns while thinking of the battles that lie ahead over feature prioritization, stakeholder alignment, and resource planning. With all of these things to worry about, specific dashboarding terms may sneak into your requirements; terms that can throw a serious wrench into the complexity of design, development, and ultimately the success of your project. Read more

Remember our friend Empathy from the previous article? Well, now that you’ve interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge.

You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you may begin to notice that certain people have similar needs, pain points, goals, etc. You can use this information to start persona building. Read more