Collect data at a granularity that permits propensity score creation for each prior customer
A large provider of travel and vacation services was looking to personalize their marketing efforts with the overall goal of increasing revenue and creating returning customers.
The company needed to stimulate growth and gain more returned value from marketing campaigns. Their goals were to increase sales of vacation packages, re-engage previous customers, and apply a smarter marketing campaign.
Ironside’s BI team used the client’s data to deliver a solution by doing the following:
Refine the Focus
Define the Roadmap
Develop the Model
KEYS TO SUCCESS
The propensity model engagement resulted in the following benefits: