Collect data at a granularity that permits propensity score creation for each prior customer
COMPANY OVERVIEW
A large provider of travel and vacation services was looking to personalize their marketing efforts with the overall goal of increasing revenue and creating returning customers.
BUSINESS NEED
The company needed to stimulate growth and gain more returned value from marketing campaigns. Their goals were to increase sales of vacation packages, re-engage previous customers, and apply a smarter marketing campaign.
SOLUTION
Ironside’s BI team used the client’s data to deliver a solution by doing the following:
Refine the Focus
Define the Roadmap
Develop the Model
Inform Action
KEYS TO SUCCESS
The propensity model engagement resulted in the following benefits:
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Ironside helps companies translate business goals and challenges into technology solutions that enable insightful analysis, data-driven decision making and continued success. We help you structure, integrate and augment your data, while transforming your analytic environment and improving governance.
