North American hair salon franchise

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CASE STUDY

Helping a leading hair salon franchise more accurately predict wait times to grow their business.

A franchiser/operator’s CIO and new CEO are committed to digitally transforming the company, increasing customer satisfaction, and building business. The chain includes 1,800 salons spread across the United States and Canada, with some company owned and others owned by 400+ franchisees. Each location produces very valuable, high-volume data. Ironside is working to leverage machine learning (ML) / artificial intelligence (AI) to drastically improve the company’s ability to effectively collect, organize, analyze, and act on that data across locations, without burdening franchisees possessing differing levels of technical know-how.
IG_AscentAI_Logo_big

BUSINESS NEED

To improve customer convenience and operations.

INDUSTRY

Personal Care Services

CLIENT

North American hair salon franchise
  • 1,850+ locations
  • 400+ franchisees
  • 7 million annual customers

IRONSIDE’S SOLUTION

Built three machine learning models involving over 35 data points into a real-time, cloud-based application that delivers to customer a hyper-accurate prediction of how long their wait for a haircut will be. Results are delivered in under a half second, servicing over 1 billion API calls per year.

SUCCESSFUL OUTCOME

Providing accurate wait times to customers has led fewer customers to walk out and customer and revenue to increase.
  • Higher customer satisfaction scores (CSAT)
  • Greater customer retention
  • Increased revenue and improved profitability
The new AI platform also provides valuable data and insights to company executives, allowing them to improve operational effectiveness across 1,800+ locations.
notebook with dashboard example

How we delivered

01

USE CASE DISCOVERY

Identified 13 use cases for key criteria:
  • Data and business viability
  • Business priorities
  • Customer behavior
  • Staffing
02

RAPID VIABILITY ASSESSMENT

Identified 4 use cases for further assessment
03

MACHINE LEARNING

Trained ML models
04

AI IMPLEMENTATION

Deployed 2 models into cloud native real-time app
05

PERFORMANCE MONITORING

  • Created dashboard featuring key metrics
  • Provided managed services

Let’s talk about your data and all that it could be doing for your business.

SCHEDULE TIME TO TALK

CONTACT US
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CONTACT US
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Becoming Data Driven on AWS

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Becoming Data Driven on AWS

Becoming Data Driven on AWS

Take30 with a Data Scientist – 11/10/23

[av_section min_height='' min_height_pc='25' min_height_px='500px' padding='default' custom_margin='0px' custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' color='main_color' background='bg_color' custom_bg='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_arrow_bg='' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-l1fm4185' sc_version='1.0'] [av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_color='' row_boxshadow_width='10' custom_margin='' margin='0px' mobile_breaking='' mobile_column_order='' min_col_height='' padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' border='' border_style='solid' border_color='' radius='' column_boxshadow='' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-rw64w9' sc_version='1.0'] [av_image src='https://www.ironsidegroup.com/wp-content/uploads/2021/10/IG_Meet_Icon.png' attachment='22785' attachment_size='full' copyright='' caption='' image_size='thumbnail' styling='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' hover='' appearance='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-l1floymw' sc_version='1.0' admin_preview_bg=''][/av_image] [av_heading heading='Let’s talk about your data and all that it could be doing for your business.' tag='h3' style='blockquote modern-quote modern-centered' subheading_active='' show_icon='' icon='ue800' font='entypo-fontello' size='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' subheading_size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' icon_size='' av-medium-font-size-1='' av-small-font-size-1='' av-mini-font-size-1='' color='' custom_font='' subheading_color='' seperator_color='' icon_color='' margin='' margin_sync='true' padding='10' icon_padding='10' headline_padding='' headline_padding_sync='true' link='' link_target='' id='' custom_class='' template_class='' av_uid='av-l1flptrh' sc_version='1.0' admin_preview_bg=''][/av_heading] [av_textblock textblock_styling_align='center' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-l1flqgge' sc_version='1.0' admin_preview_bg=''] SCHEDULE TIME TO TALK [/av_textblock] [/av_one_full] [/av_section]

What is generative AI, and how can your organization benefit?

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What is generative AI, and how can your organization benefit?

Take30 with a Data Scientist – 8/16/23

Are you trying to wrap your head around Generative AI? What does it really mean, why is it different, and how can your organization benefit … and not get left behind. Join Lucinda Linde and Josh Angelchik as they do what Ironside does best — make it simple! They will discuss how Generative AI could impact your business model, and share the risks and opportunities?

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AscentAI, Explained – Data Science as a Service

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AscentAI, Explained – Data Science as a Service

Take30 with a Data Scientist – 11/21/22

Bring the power of machine learning well within your reach. Machine Learning and AI can be a costly investment that often result in little real business value. Short sprints put innovation through advanced analytics within easy reach Our data science-as-a-service, AscentAI helps you determine where to start, if helpful, enrich your data with 3rd party datasets and confirm its value in less than 3 weeks. We are an extension of your team, you determine the scope of our involvement based on your internal capabilities and timing.

AscentAI is a smart way for any size business to de-risk and harness the power of AI/ML.

Two ways to get started:

  • Use Case Discovery Engagement – If your organization needs help identifying the best places to apply AI, we can analyze your data, review your business goals and key decision points, and create a catalog of AI use cases. Together we’ll rank them and identify the best use case to begin testing.
  • Rapid Viability Assessment (RVA) An RVA is where we develop model prototypes based on your selected use case, and gather hard data on the gains you can expect to make. In just two weeks, you’ll have the insights you need for a fast, smooth climb.

Ironside Ascent is a suite of AWS offerings created to accelerate customers’ implementation and migration of analytics solutions to the cloud. They are a mix of methodologies and frameworks and skilled resources to build new innovative analytics solutions and accelerate the re-platforming of legacy platforms to AWS services.

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The Power of Data for Franchisors – Ironside & Precisely

/by

The Power of Data for Franchisors – Ironside & Precisely

The Power of Data for Franchisors – Ironside & Precisely

Take30 with a Data Scientist – 11/3/22

As a Franchisor, you can drive your business forward with location data. There are two key components to driving value: identifying the correct dataset and integrating it to impact your business:

  • Advertising – Reach the right consumers, measure campaign success and optimize performance
  • Intelligence – Understand consumer demand and market trends to capture competitive shoppers, engage brand loyalists, gain net-new customers
  • Site Selection – Determine the optimal location for your next franchise

Precisely, the data integrity company, and Ironside, a data, analytics and cloud consultancy, work together to bring Franchisors customized value through location data.

[av_section min_height='' min_height_pc='25' min_height_px='500px' padding='default' custom_margin='0px' custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' color='main_color' background='bg_color' custom_bg='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_arrow_bg='' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-l1fm4185' sc_version='1.0'] [av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_color='' row_boxshadow_width='10' custom_margin='' margin='0px' mobile_breaking='' mobile_column_order='' min_col_height='' padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' border='' border_style='solid' border_color='' radius='' column_boxshadow='' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-rw64w9' sc_version='1.0'] [av_image src='https://www.ironsidegroup.com/wp-content/uploads/2021/10/IG_Meet_Icon.png' attachment='22785' attachment_size='full' copyright='' caption='' image_size='thumbnail' styling='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' hover='' appearance='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-l1floymw' sc_version='1.0' admin_preview_bg=''][/av_image] [av_heading heading='Let’s talk about your data and all that it could be doing for your business.' tag='h3' style='blockquote modern-quote modern-centered' subheading_active='' show_icon='' icon='ue800' font='entypo-fontello' size='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' subheading_size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' icon_size='' av-medium-font-size-1='' av-small-font-size-1='' av-mini-font-size-1='' color='' custom_font='' subheading_color='' seperator_color='' icon_color='' margin='' margin_sync='true' padding='10' icon_padding='10' headline_padding='' headline_padding_sync='true' link='' link_target='' id='' custom_class='' template_class='' av_uid='av-l1flptrh' sc_version='1.0' admin_preview_bg=''][/av_heading] [av_textblock textblock_styling_align='center' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-l1flqgge' sc_version='1.0' admin_preview_bg=''] SCHEDULE TIME TO TALK [/av_textblock] [/av_one_full] [/av_section]

The Power of Demand Forecasting

/by

The Power of Demand Forecasting

Take30 with a Data Scientist – 6/9/22

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Trustworthy AI

/by

Trustworthy AI

Take30 with a Data Scientist – 6/2/22

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Extracting Business Value from Text – NLP

/by

Extracting Business Value from Text – NLP

Take30 with a Data Scientist – 3/24/22

Learn how analyzing the text your company is collecting can deliver sales, profitability and efficiency. We will share a specific example where applying Natural Language Processing (NLP) machine learning to thousands of reviews can yield a prioritized list of the most impactful problems to fix.

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Leveraging Deep Learning and Clinical Text to Predict Asthma Exacerbation

/by

Leveraging Deep Learning and Clinical Text to Predict Asthma Exacerbation

Take30 with a Data Scientist – 4/5/22

This talk is intended to provide a view into the process of developing risk classifiers using NLP and deep learning on clinical notes derived from electronic medical records The ultimate goal of this research effort is to develop a predictive model that could inform a clinical decision support tool to alert clinicians and patients’ families of likely impending severe asthma exacerbation. Such a tool would allow early intervention to avert severe asthma exacerbation and improve patient outcomes. Recommendations and challenges will be discussed in regard to working with this type of data, and cloud based development using Azure Databricks and TensorFlow as a technology platform

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