The Power of Data for Franchisors – Ironside & Precisely
Take30 with a Data Scientist – 11/3/22
As a Franchisor, you can drive your business forward with location data. There are two key components to driving value: identifying the correct dataset and integrating it to impact your business:
- Advertising – Reach the right consumers, measure campaign success and optimize performance
- Intelligence – Understand consumer demand and market trends to capture competitive shoppers, engage brand loyalists, gain net-new customers
- Site Selection – Determine the optimal location for your next franchise
Precisely, the data integrity company, and Ironside, a data, analytics and cloud consultancy, work together to bring Franchisors customized value through location data.