Translating insights into data experiences
Developing data based solutions to business problems isn’t as simple as applying technology A to business requirement B. Unfortunately there are these things called humans involved. In order to truly satisfy business problems, we need to understand our users.
We’re in the business of solving people problems and Experience Design is our approach to gathering insights and delivering meaningful data experiences.
Experience Design is first and foremost about our approach to technology agnostic problem solving.
We solve problems by understanding people in the context and culture they work in order to develop genuine empathy for our clients, their stakeholders and their users.
We build upon this understanding through iterative analysis and design in order to explore the validity of our solutions while building engagement with our stakeholders and users.
“Who are we designing for?”
“How do they work?”
“What are their goals?”
“What are their pain points?”
“What is really important?”
“Can the data support their needs?”
“How to we balance project impact and complexity?”
“What makes sense to our users?”
“How can we make their interactions frictionless?”
“How do we balance look, feel, usefulness and usability?”
Businesses Don’t Have Problems. People Do.
UNDERSTANDING YOUR PEOPLE
UNDERSTANDING YOUR BUSINESS
DESIGNING WITH YOU IN MIND
WHAT IS BUSINESS EXPERIENCE DESIGN?
Ironside Solution: IronSense
The first step is a conversation. Let’s explore what your company needs and then we will make a plan on how to move forward.
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Experience Design Lead