Understanding your business and your people in order to build useful, usable, and enjoyable solutions
User Experience Design shares a lot in common with Design Thinking. e.g. understanding the users using research methods, ideation, rapid prototyping, testing with users. The differences are subtle.
Design thinking is more systems-level and deals more with “wicked problems”. It is more suited to service design scenarios. It is also more about the creative process and validating ideas before they are implemented in the real-world where implementing the wrong product or service can have dire consequences. Finally, the creative process is done in a group with multiple stakeholders present at the same time. The shared understanding happens synchronously.
UX often goes further into the details of the design, like human/computer interfaces, graphics design, interactions, and a whole lot more.
Experience Design is the core of how we identify and solve business problems. It is the intersection of User Needs and Business Goals. You can improve satisfaction and loyalty through a portable and repeatable framework that ensures the most scalable and effective solutions.
Businesses Don’t Have Problems. People Do.
UNDERSTANDING YOUR PEOPLE
UNDERSTANDING YOUR BUSINESS
DESIGNING WITH YOU IN MIND
WHAT IS BUSINESS EXPERIENCE DESIGN?
Ironside Solution: IronSense
CONTACT OUR EXPERIENCE DESIGN TEAM
The first step is a conversation. Let’s explore what your company needs and then we will make a plan on how to move forward.
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Engagement Manager, Experience Design