Higher Education as a Business

Attract, Grow and Retain Throughout the Higher Ed Student Lifecycle

 

Ironside is a data and analytics consulting firm with a focus on higher education. We are committed to helping well-ranked private and public institutions recognize, understand, and optimize the power of their own data to meet their goals throughout the student lifecycle (unenrolled, enrolled, and advancement).

Introducing Ironside’s 360 Student Profile

Ironside’s 360 Student Profile is a student lifecycle approach that is foundational to an entire host of business applications that support admissions and enrollment business processes, student success, through to the student becoming a lead donor. With access to granular, individual level digital interaction data, the university can begin to complete a comprehensive 360 view of a student. This behavioral interaction data fills a major gap that would have otherwise been a blind.

 

 Realize the Benefits in Real Time

With a comprehensive single view of a student, that includes digital interaction data as well as a complete demographic, geographic and attitudinal profile, the organization is then able to leverage other existing investments (i.e., IBM SPSS Modeler) to build custom data mining models that identify patterns in the transaction data that also correlate to the individual and the attributes of that individual who is making those decisions. With this information these machine learning models can identify when such patterns are unfolding in the future, and make probabilistic recommendations of the content, message, product, service, decision or action that is most likely to condition the desired outcome (e.g. Application, Enrollment, Graduation, Improved GPA, Loyalty, Student Satisfaction, etc.)

Attract

Attract

Maximize enrollment yield by attracting the students who are most likely to accept and succeed.

Grow

Grow

Identify leading behavioral indicators and prescribe interventional actions and support.

Retain

Retain

Increase marketing and outreach spend effectiveness by prioritizing donors most likely to give.

CASE STUDIES

Attract

Undergraduate Enrollment

Attract the Right Students

Grow

Undergraduate Student Success

Predict Student Retention Risk

Retain

Institutional Advancement

Prioritize Donors on Their Probability to Give

Retain

Institutional Advancement

Segment Donor Population by Potential to Give

CLIENT SUCCESS IN HIGHER EDUCATION

 LET’S CONNECT

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