We are proud to be the title sponsor of the world’s first dedicated Customer Intelligence in Banking Summit. “Customer Intelligence” is a culture that is driven into all operations of a bank (direct, indirect, tangible and intangible) with the “razor focus” on the “Customer”. It’s the culture that keeps the customer at the centre of all banking operations and making sure that systems, functions and technologies are built around the fact that the customer is a “human being” with emotions and not just an account number.

Title Keynote: Accelerating Data Science for Customer Insights – Pam Askar, PhD – Ironside Director of Data Science 

Whether your organization wants to become more sophisticated in your data science efforts, or you’re just trying to figure out how to get started, a use case driven approach allows you to focus on the data related to the problem you’re trying to solve.  Your existing data can be enriched by integrating new data such as demographic, geographic, and other external data sources to improve data science outcomes, particularly in the area of Customer Insights.

“Companies are finding the greatest benefit from AI comes from applying it where the business already creates the greatest value”  -McKinsey Global Research

This session will cover where the banking and insurance industries are deploying data science and advanced analytics for Customer Insight and attendees will learn:

• Why starting with the business objective is important for the application of Advanced Analytics
• How Location Intelligence capabilities and datasets can enrich business data for Machine Learning
• How to overcome data science adoption hurdles and rapidly assess data enrichment’s business impact