Complete surveys and interviews with key stakeholders to identify strategic data & analytics needs and pain points
After beginning as a small start-up, a multi-channel information company grew into an organization with more than 500 employees serving 10,000+ customers. It specializes in offering expert print and online business information that helps improve job performance.
The company was looking to transform itself by migrating to a more advanced digital warehouse. Such a move would enable the company to gain added insights into its customers’ behaviors, and then combine the insights with detailed customer information from the web, telemarketing, and email channels to enhance its marketing efforts.
Ironside was brought in to assist. Our Analytics Advisory team used a proven methodology to define the client’s strategies, goals, and use cases—and to show the client how user tasks and corporate goals translate into analytic capabilities. The overall solution featured four parts:
Use Case Development & Roadmapping
Snowplow Proof of Concept (POC)
KEYS TO SUCCESS
Through the Data & Analytics Roadmapping initiative, our client was able to: