Gather and understand information about consumer needs, behaviors, and preferences
COMPANY OVERVIEW
Michigan State University (MSU) is a public research university in East Lansing, Michigan and is the eighth-largest university in the United States in terms of enrollment. As recently as the early 1990s, MSU was last among the Big Ten schools in endowments, with barely over $100 million in funds. This changed in the 2000s, when the University started a campaign to increase the size of the endowment.
SOLUTION
From strategy through execution, business analytics is a process. Ironside helped MSU with the predictive modeling process by doing the following:
Define A Roadmap
Organize Data & Information
Implement, Measure, Refine
Hands-on Coaching & Mentoring
KEYS TO SUCCESS
With Ironside’s Advanced Analytics team, MSU was able to: