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Selling financial services effectively requires a highly motivated, deeply knowledgeable team that can keep up with all the shifting recommendations, regulations, and investment options endemic to the industry. In this kind of a chaotic atmosphere where priorities change by the minute, it’s crucial to know with certainty that your sales organization is not only taking action to secure new customers but is also targeting that action and optimizing it to have the largest impact possible. One of the top mutual fund and financial services groups in the world engaged with Ironside to put this kind of transparency in place and establish strong sales performance management (SPM) strategies that would drive effective actions from the executive level down to the individual field reps. Read more

IBM Business Intelligence Partner Award Logo

Last week at IBM Insight, Ironside was presented with IBM’s Business Intelligence Partner of the Year award for 2015. The press release below provides more details on the award and what it means for us.

Lexington, MA (October 24, 2015) – This week at the IBM Insight conference, Ironside had the honor of being name Business Intelligence Partner of the Year for 2015. The award recognizes the IBM Business Partner that has delivered exceptional solutions using IBM products and services in the BI space this year. Read more

This year’s IBM Insight conference has been chock full of many exciting announcements so far, including news about the next version of Cognos BI – Cognos Analytics.

Scheduled for general release by the end of 2015, Cognos Analytics promises an improved total experience for the entire analytics community from the business user to the IT developer, delivering enhanced usability focused on bringing together self-service and governance, two areas often thought to be incompatible. Cognos Analytics aims to change that perception by addressing both the increasing pressure for self-service and the critical need for governance in one elegant and intuitive enterprise-ready platform. Read more

So what’s the best way to learn any new analytics technology? Tell a story. Stats are fun and features are great, but it’s all just talk without context. In this spirit, we’re going to show you some examples of how location intelligence can be an ideal platform for out-of-the-box thinking in real-world settings.

Just to set the stage, let’s start with a quick, easy description around what location intelligence is and what it does. At its heart, location intelligence is all about enabling you to see internal and external data relevant to your business visualized in the real world. Using these intuitive displays, you can see what’s impacting your current state, plot future trends, and define clear actions to move your organization forward. Read more

How Data Scientists Demystify Complex Questions

To help you understand Ironside’s philosophy on advanced analytics, data science, and predictive/prescriptive technologies, we thought it would be helpful to share insights directly from our data scientists.

Win FullerThis week I talked with Win Fuller, who has over three decades of experience with advanced analytics and business intelligence at a wide array of companies including Staples, VistaPrint, Upromise, Stax, and Bain & Company. Win holds a PhD in Econometrics from Tufts University, and specializes in predictive models addressing questions around churn, customer retention, and demand generation among many other analysis topics. He is also an expert in all aspects of data extraction, integration, and manipulation. His goal in any engagement is to use his experience to clearly understand and realize his clients’ business and analysis goals. Read more

How Data Scientists Reveal the Right Actions

To help you understand Ironside’s philosophy on advanced analytics, data science, and predictive/prescriptive technologies, we thought it would be helpful to share insights directly from our data scientists.

Chi ShuThis week I spent some time with Chi Shu, a 5-year veteran in the data science and advanced analytics space with experience across both the public and private sectors. Prior to joining Ironside, Chi worked as a marketing analyst evaluating performance through segmentation and direct marketing models and as a government analyst using business analytics platforms to make critical metrics available to key stakeholders. Chi is one of our brightest programming minds with extensive knowledge of systems such as MATLAB, Python, R, SAS, and SPSS. Her top priority in any engagement is to consistently deliver personalized, relevant results that unlock an organization’s true potential. Read more

Ironside is happy to announce that we have partnered with Pitney Bowes, one of the top location intelligence and data providers, to transform how our clients see, interact with, and gain insight from the location and business information to which they have access. The Pitney Bowes partnership pairs their sophisticated location intelligence technologies and comprehensive, diverse data sets with Ironside’s unrivaled analytics expertise and technical know-how to bring to market solutions that give geographic context to organizations’ historical data, provide actionable location-based intelligence in real time, and even map future trends using variables relevant to the area displayed. Read more

Ironside’s client, a leading New England technical institute, wanted to get predictive with their admissions strategy, leveraging advanced analytics to generate projections that would have measurable impacts on the number of successful students continuing on past their freshman year. They also wanted these projections to integrate seamlessly with the admissions process, providing counselors with actionable guidance and standards for admittance. Read more

 How Data Scientists Find Order in Chaos

To help you understand Ironside’s philosophy on advanced analytics, data science, and predictive/prescriptive technologies, we thought it would be helpful to share insights directly from our data scientists.

Pam Askar BWThis week I spoke with Pam Askar, who has over 10 years of quantitative research and predictive modeling experience and holds a PhD in Developmental Psychology from UConn. She worked in academia and the private sector as a psychology professor and a data modeler for a pharmaceutical market research firm before joining Ironside. This makes Pam uniquely qualified to both implement analysis strategies for clients and teach solutions in ways that ensure success. Regardless of the project, Pam’s deepest source of enjoyment is always the same: finding powerful solutions to complex problems that provide actionable business results. Read more

Last month, we gave you a few summer reading suggestions from our experts, and they were so well-received we decided to bring you three more book recommendations from some more Ironside luminaries. These book recommendations will take you into the final stretch of the season feeling enriched with new insights into organizational growth, analytics strategy, and motivational methods. We hope you enjoy this list as much as you enjoyed the last one. Happy reading! Read more