Last spring, I had the opportunity to attend a local analytics conference with Dr. Claudia Imhoff as the keynote speaker. As she got on stage to begin her presentation, she started out by making a statement along the lines of “For every time the phrase ‘Big Data’ is mentioned today, we will all take a shot during happy hour.” 

(Tip: Don’t try that for this article.)

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In previous releases of Cognos Analytics, we have seen a trend of integrating many of the features of metadata modeling in Framework Manager into the Cognos Analytics interface. This trend is continuing with new or improved modeling capabilities being incorporated into Cognos Analytics 11.1 Data Modules.

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Customer segmentation is defined as “the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” By using the correct attributes to define the customer segment, it allows companies to identify the right customers for targeted and relevant offers. Those who successfully define and maintain customer segmentation can derive a competitive advantage from the implementation by improving customer experience.

However, there are potential pitfalls that can reduce the effectiveness of a customer segmentation initiative. This article will identify the pitfalls and propose solutions in order to improve the chances of a beneficial customer segmentation project.

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Data democratization is the ability of an organization to provide information to end users in an easy and effective way. The goal is to provide self-service of information to end users with minimal IT support. There are many things that can go wrong when rolling out data democratization projects. The purpose of this article is to identify potential issues and provide guidance on how to avoid them in the democratization process.

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When asked “What’s your data strategy?” do you reply “We’re getting Hadoop…” or “We just hired a data scientist…” or “If we only had a data lake, all our problems would be solved…”? Plotting a good data strategy requires more than buying a tool, hiring a resource, or adding a component to your architecture. You need something to describe:

  • the goals you are trying to achieve,
  • the stakeholders you are trying to serve, and
  • the internal capabilities required to satisfy those stakeholders and achieve those goals

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In the first installment of our series on bimodal analytics, we talked about the origins of Mode 2 analytics. We looked at some of the challenges around implementing true bimodal analytics within IBM Cognos Analytics 11 and touched on some of the vendors who were born as Mode 2 platforms. This second installment will focus specifically on how to enable Mode 2 analytics within the organization using Cognos. Read more

Earlier today the AWS team unveiled two new capabilities for QuickSight, Amazon’s signature Business Intelligence tool. Speaking live from the AWS re:Invent conference at the Venetian in Las Vegas, the four hosts announced the ability for users to easily embed QuickSight dashboards in applications and previewed new native Machine Learning capabilities. Read more

You’ve undoubtedly heard the term “Self-Service Analytics” thrown around, but what does self-service analytics actually look like in practice? What does a self-service user look like? And what prep work is needed to enable these people to serve themselves?

I spoke with Crystal Meyers, our resident Tableau guru and self-service analytics advocate to learn more. The following is a conversation with Crystal, where she explained some of the nuances of self-service analytics. Read more

Last week at Analytics University, IBM formally announced the release of the next major version of Cognos Analytics, v11.1.

IBM has hinted at the inclusion of “smarts” for “augmented analytics” and improvements in the usability of this new version over the past year. Our expectation was that these improvements would continue to “modernize” Cognos and help address some of the competitive pressures that organizations with legacy investments have been encountering in recent years. Read more