Entries by Ironside Group

Why Is the Quota Setting Process Important?

A recent Alexander Group survey showed 59 percent of participants reported quota setting as the top challenge among over 20 choices for their sales compensation program. Accenture research tells us that about 90 percent of companies leverage some quota-based incentives. Clearly, quota setting and management is a major focus for most sales teams.

Purposeful Persona Building: Design Thinking Part 2

Remember our friend Empathy from the previous article? Well, now that you’ve interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you […]

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How Pitney Bowes’ New Data Practice Helps Our Clients Succeed

Yesterday, Ironside’s partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses’ digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping organizations “utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes” […]

The CIO and Analytics Strategy: Ironside’s Take

CIO and IDG released the 2017 State of the CIO report this week. Their findings are useful not just for the CIO role in general but also for exploring the connection between the CIO and analytics initiatives. Looking at the report through the lens of data and analytics, I had three reactions to the survey […]

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3 Reasons Your Data & Analytics Roadmap Isn’t Helping You Reach Your Goals

Creating a data and analytics roadmap is an important first step in helping your organization utilize data to achieve growth, understanding, and action. But often we hear from clients that their roadmap isn’t leading them to their desired destination. While many are successful in laying out the technical requirements, identifying the path to business outcomes, […]

Defining An Analytics Strategy

LEXINGTON, Mass., Dec. 12, 2016 /PRNewswire/ — Ironside, a Boston-based data and analytics firm, just released an authoritative list of questions that they recommend business leaders try to answer now in planning for their analytics initiatives. Today, it’s safe to say that the majority of businesses understand the value of analytics. They get that their data […]