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This is part four in our five part series on the essential capabilities of the competitive data-driven enterprise.

Businesses have been deploying enterprise data governance (defining what the data should be) and master data management (ensuring the data is as defined) programs for decades. Even if your company doesn’t have a formal master data management program by name, chances are good that they are doing some form of master data management in your data warehouse, CRM or ERP systems. As the trend towards decentralized data analysis continues to progress we see a few forces in play that make the case for incorporating a master data management capability into your organizational roadmap: Read more