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Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

Strategy Consultant in Customer Analytics

 

Tim Kreytak, CEO of Ironside, in a statement said:

“We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results.”

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