Ironside Webinar Series: Customer Analytics for the Informed Executive
On June 17th, Ironside hosted a Customer Analytics for the Informed Executive webinar exploring how advanced analytics can help businesses attract and retain customers. This webinar reviews a variety of data science methods that can utilize extensive existing data to provide guidance on many functional areas within a company.
Methods covered include:
- Customer Churn Analysis
- Split-Cell Testing
- Marketing Mix Models
- Pricing (Demand Curves)
In the webinar you will see that the basic goal of customer analytics is to foster better decisions that enhance growth and profitability.
A recording of this webinar is now available and can be viewed by completing the form below: