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IBM estimates that most businesses utilize about 20% of the data they collect, with the other 80% of a company’s stored information remaining under-utilized or inaccessible.

Today, businesses are storing more data than ever before. Data is vital for record keeping and to provide competitive advantage through reporting and analysis tools. So why the low utilization? Read more

Earlier this year, we published a newsletter article scratching the surface of the Text Analytics Premium add-on for IBM SPSS Modeler. It introduced the fundamentals of text analytics and the idea of extracting information from unstructured text data. In this follow-up article, we will dive more deeply into some of the more advanced topics to fully leverage the add-on’s functionalities. Read more

On June 17th, Ironside hosted a Customer Analytics for the Informed Executive webinar exploring how advanced analytics can help businesses attract and retain customers. This webinar reviews a variety of data science methods that can utilize extensive existing data to provide guidance on many functional areas within a company. Read more

Use the SPSS Modeler Text Analytics Add-On to Monitor Social Media

As channels of social media penetrate people’s daily life more extensively and intensively, bad reviews and negative opinions travel faster than ever before. Research and surveys have shown that people are far more likely to spread the word about bad experience than a favorable one . Social media, by providing numerous opportunities for word-spreading, escalates this process. It is in the best interest of businesses to monitor comments on social media in real time. Read more