Entries by Pam Askar

Advanced Analytics for the Biopharmaceutical Industry

For players in the biopharmaceutical space, it is becoming increasingly clear that advanced analytics can be of enormous assistance in solving many of the unique challenges the industry faces. To understand the extent of the impact that advanced analytics can make, it’s first necessary to examine how healthcare in the US has undergone a major […]

Why to Use Spark for Data Prep and Machine Learning

The immense amount of data being collected today, in any industry, expands the reality of advanced analytics and data science. In concept, it creates an explosion of opportunities and expands what can be accomplished. In reality, we are often limited in scope by our data processing systems which may not be able to handle the […]

Beyond Market Basket Analysis: Extending Association Rules

Do you ever wonder how Netflix makes recommendations for you? Or how the drug store decides which coupons to offer you when you make a purchase? Behind the scenes they have a data scientist conducting what is called market basket analysis, which searches through vast amounts of purchase history information to find patterns in people’s […]