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Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017. What’s the best way to hold on to your customers in a competitive marketplace? That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. […]
For many, the word “audit” brings a range of negative emotions such as fear, anxiety, and uncertainty. But does it need to be that way? After all, an audit is essentially a diagnostic or check of the business processes and results that exist in a company. Hence, it should be viewed as essential to business […]
Press release issued by Forbes Corporate Communications; Ironside comments on how to capitalize on data NEW YORK, May 31, 2017 — Corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. According to the Forbes Insights and KPMG “2016 Global CEO Outlook,” 84% […]
BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.
In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions. It exists in every organization, including yours. Not all technical debt is bad, as long as it is strategically […]
When planning your next dashboard project, watch out for these 5 dashboarding terms that could possibly jeopardize its success.
A recent Alexander Group survey showed 59 percent of participants reported quota setting as the top challenge among over 20 choices for their sales compensation program. Accenture research tells us that about 90 percent of companies leverage some quota-based incentives. Clearly, quota setting and management is a major focus for most sales teams.
Remember our friend Empathy from the previous article? Well, now that you’ve interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you […]
Squeaky wheels usually don’t go away; they just get louder. Imagine you purchase a new car. The car is shiny and runs great, but after a year maybe there are few things you wish were different – the seat design could be more comfortable or the road noise is louder than you expected. Maybe you […]
Yesterday, Ironside’s partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses’ digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping organizations “utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes” […]
Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
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