Entries by Ursula Woodruff-Harris

Social Media Analytics: Unlocking Your Audience

According to Dave Chaffey’s 2016 global social media research summary, over 2.3 billion people actively use websites like Facebook, Snapchat, Twitter, and LinkedIn to view content or engage with other users . This massive audience represents a huge opportunity for organizations to understand what trends they can connect with, who their ideal customers are, and […]


Highlighting Every Other Row in a Report Using IBM Cognos Workspace Advanced with a Twist

For an updated version of this blog post using IBM Cognos Analytics 11.1.7, click here. For users of IBM Cognos Workspace Advanced (formerly Business Insight Advanced), a popular request is to have the ability to highlight every other row in a list report. This technique has been demonstrated with IBM Cognos Report Studio using the […]