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It seems like data and analytics is on the top of everyone’s agenda these days. If you are accountable for providing any type of reporting, business analytics, or predictive analytics, then you are aware of the demands being placed on your time, data, and systems. If you are an executive, you are probably asking questions about your business and waiting for answers and insights.

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We refer to this cycle as the ‘speed to business insights’. One of our key principles at Ironside is helping clients to reduce the cost to innovate. How do you know that your cost to innovate is too high? Here are a few simple questions that are strong indicators: Read more

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

Strategy Consultant in Customer Analytics

 

Tim Kreytak, CEO of Ironside, in a statement said:

“We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results.”

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In the last few weeks, I’ve spoken with three different clients who are struggling with the issue of end user adoption. Each described a routine set of activities, either completed or in process, that you would expect to see in a thoughtful change management program. Nonetheless, all three customers expressed frustration at the lack of user adoption.

Why is this? Do we need to rethink our traditional process for engaging users as we embark on our data and analytics journey?

In a word, yes. Read more

IT and business leaders share a common goal – to leverage the data available to them in order to make more informed business decisions. The first step to achieving that goal is to create a data & analytics roadmap, a task many companies find daunting. Where do you begin?

 

“Most organizations are ineffective in communicating data & analytics-related concepts across departments, resulting in suboptimal management and utilization of information.”

– Doug Laney, Gartner Blog Network

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CIO and IDG released the 2017 State of the CIO report this week. Their findings are useful not just for the CIO role in general but also for exploring the connection between the CIO and analytics initiatives. Looking at the report through the lens of data and analytics, I had three reactions to the survey results:

  1. CIOs should consider using analytics to drive business innovation, backing up their transformational and strategic activities with concrete resources.
  2. CIOs and line of business leaders should consider communicating even more and syncing expectations through data and analytics.
  3. CIOs should consider investing in a data and analytics roadmap to enable themselves as both business strategists and technicians.

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Creating a data and analytics roadmap is an important first step in helping your organization utilize data to achieve growth, understanding, and action. But often we hear from clients that their roadmap isn’t leading them to their desired destination. While many are successful in laying out the technical requirements, identifying the path to business outcomes, and building the right foundation, they still find themselves unable to make sufficient progress towards their goals. Read more