Posts

Remember our friend Empathy from the previous article? Well, now that you’ve interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge.

You’ve likely interviewed people in many different groups or roles within your organization. While analyzing your notes, you may begin to notice that certain people have similar needs, pain points, goals, etc. You can use this information to start persona building. Read more

This year at the Gartner BI & Analytics Summit in Grapevine, Texas, Ironside’s own Greg Bonnette delivered a presentation that got his audience questioning just what it is that makes a good dashboard. During his talk, Why Your Dashboard Sucks, Greg used the all-too-familiar staple of BI development as a gateway into a much wider discussion of design thinking and its applications in a business analytics setting. Read more

What Is Design Thinking?

 

“Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact.”

– IDEO

 

It is not a magic bullet.  It is not the only approach to problem solving.  Instead, design thinking is simply another tool in our toolbox that helps us keep the user front of mind and practice empathy throughout the entire development process. Read more