Medical devices save lives every day. You’d think a product with an upside like that would sell itself, but in reality it requires a knowledgeable, highly motivated sales force to deliver it where it’s needed most. Nova Biomedical, one of the leading manufacturers of blood analyzers, wanted to be certain they were giving their sales reps the support they needed to excel in their space. To accomplish this, they partnered with Ironside to establish a modern sales performance management (SPM) system and strategy that would be capable of providing the robust compensation and reporting assets needed to accelerate sales success. Read more

“Content is King” is a phrase made most famous by Bill Gates in a 1996 essay, but it’s been used many times before. I believe he was referring to what will drive the internet for years to come. In my mind, this saying was and is still true in media. Just take a look at Netflix, Amazon, YouTube, and other organizations creating original content. You can even go further outward and consider any social media platform and all original (or shared) content in a company’s data stores. Read more

One thing all conferences have in common is that they’re overwhelming. There’s more to learn, see, and do than any one person can handle. Narrowing all those options down to what matters most for your role is tricky at best and frustrating at worst, especially when it comes to a multidisciplinary, multi-technology event like the Gartner BI & Analytics Summit. Some of our top experts and clients will be giving presentations at the Grapevine, TX Gartner Summit this March. This got us thinking: how can we use our experience to help other attendees get the most out of the event? Read more

We heard a lot of great questions during the Cognos Analytics Webinar Q&A we held after our live presentation. The discussion was so productive we thought we’d roll out a transcript as an article so all of you can easily get the Cognos Analytics answers you’re searching for. Read more

On January 19th, Ironside hosted a webinar on exploring the Top 3 User Enhancements in Cognos Analytics. Scott Misage, Ironside Engagement Manager and Bob O’Donnell, IBM Senior Technical Solutions Architect, delivered an overview and a Cognos Analytics demo. Read more

Suppose you’re trying to build a model to predict respondents, and in your data set, about 3% of the population will respond (target = 1). Without applying any specific analysis techniques, your prediction results will likely be that every record is predicted as a non responder (predicted target = 0), making the prediction result insufficiently informative. This is due to the nature of this kind of information, which we call highly imbalanced data. Read more

Even though we’re already blazing full speed ahead into 2016, it’s always important to take a minute to look back at the past year and recognize the high points that made it special. In addition to being named a Boston Business Journal Pacesetter for the second time, making the Inc. 5000 list of fastest-growing companies for the third time, and receiving IBM’s 2015 Business Intelligence Partner of the Year award, we’ve produced several valuable and popular pieces of thought leadership to enrich the analytics community. Here are the top 5 articles 2015 saw us release. We hope you find them useful as you start your journey into the new year. Read more

Do you ever wonder how Netflix makes recommendations for you? Or how the drug store decides which coupons to offer you when you make a purchase? Behind the scenes they have a data scientist conducting what is called market basket analysis, which searches through vast amounts of purchase history information to find patterns in people’s purchases, web searches, or Netflix viewing preferences. The data mining technique used for market basket analysis is called Association Rules (AR). This is the actual algorithm designed to detect probabilistic if- then statements, such as “If you watched Breaking Bad and House of Cards, then you are also likely to enjoy Mad Men.” Read more

By now we all know that Hadoop is a central part of many big data projects, but how do we integrate this technology with some of the more traditional approaches to data handling? Is there a way to make sure our Hadoop cluster is interacting with and enriching the rest of our analytics environment? Luckily, there’s a whole suite of utilities that interact with Hadoop to address these questions, and it’s important to know what they are and how to take advantage of them. In this article, we’re going to take a quick look at five commonly used utilities in the Hadoop Ecosystem to help you understand how they can be used to integrate the Hadoop framework with more traditional relational databases and leverage the data for analytical purposes. Read more

Continuing from where we left off in the last article, I wanted to go more in-depth on which incentive compensation management (ICM) reports you should start with as you begin moving toward a full-scale sales performance management (SPM) strategy. In my experience, ICM implementations include at minimum both a compensation statement containing high-level compensation information and a detail statement, also called an Individual Performance Report. Although the quality can vary, these two reports cover the immediate needs of an ICM system in which the primary goal is to calculate and pay variable compensation. Read more