Last week, Ironside’s partner Pitney Bowes, issued a press release announcing the global launch of its new Software & Data Marketplace. We believe that accessibility to Pitney Bowes data will be valuable to our clients as they will be able to source and process data from multiple providers in the same applications, leading to easier analysis and collaboration of data points.
“The Software and Data Marketplace makes it easier to get, discover, learn about, and try products. High-quality data isn’t a ‘nice to have’ anymore – it’s an absolute necessity. We’re making it easy for clients to get the job done quickly and precisely.”
-Dan Adams, VP of Data, Pitney Bowes
Pitney Bowes offers a comprehensive portfolio of business, geographic, and industry-specific data featuring global coverage across 250 countries and territories. They have thousands of highly detailed and accurate datasets that will help you understand customer segments, manage risk and make decisions with confidence.
One example of a business use case is the IronSites visualization that Ironside created for TC17. It was designed to highlight how Pitney Bowes datasets, such as CAMEO Geodemographic profiles1, can be used to enrich existing data assets and provide additional context and insights for site selection. The IronSites dashboard helps you ‘walk’ through the analytical process of investigating existing site performance as well as customer profitability by CAMEO profile to help find the best new site location or assess the suitability of existing locations. Check it out for yourself on Ironside’s Tableau Public page.
According to Pitney Bowes’ press release, “…many organizations now view data as a catalyst to growth and key to their digital transformation initiatives. Because of this, data marketplaces are seen by business leaders as a way to act contextually, confidently, and quickly.” Collaboration with Ironside’s analytics expertise allows clients to use this data to introduce new analytics processes and insights into their organizations, leading to greater business initiatives and outcomes. Ironside’s CEO, Tim Kreytak, is quoted, stating:
“The comprehensive data portfolio from Pitney Bowes provides our clients with fresh, accurate data that helps to solve specific business problems, and allows us to deliver deeper, more meaningful data analytics. With the new Marketplace, our clients know that the data they’re using is the right data, and the insights they gather from that data are ones that will truly move the needle for their business and for their customers.”
-Tim Kreytak, CEO, Ironside
Test drive the Pitney Bowes Software & Data Marketplace
Sample, visualize and download the data that makes a difference.
Step 1. Go to https://pbs-access.pitneybowes.com/ and create an account.
Step 2. Go to Sample Datasets in the Marketplace to download free samples of Pitney Bowes data products.
Step 3. Select datasets to download.
Today, corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. Ironside can help you make data decisions that are right for your business. Contact us today to explore your needs for data integration, data enrichment, data management, data governance and more.
Ironside was founded in 1999 as an enterprise data and analytics solution provider and system integrator. Our clients hire us to acquire, enrich and measure their data so they can make smarter, better decisions about their business. No matter your industry or specific business challenges, Ironside has the experience, perspective and agility to help transform your analytic environment.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions, services and data from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce.
1 CAMEO USA is a consumer segmentation system linking address information to demographic, lifestyle and socio-economic insight. It helps connect more profitably with each and every customer. CAMEO USA can be used by organizations to understand who their customers are, where they live and what they “look like”.
The CAMEO Groups are strongly correlated to factors like income and education, whereas the CAMEO Categories within each group align to factors like age and household size. The Groups and Categories combined create a combination of over 50 unique profiles to help you identify who your best customers are and tailor your site locations to maximize profitability.