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Edwin Zepeda
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Edwin Zepeda2026-01-17 23:55:042026-05-22 00:12:30Amazon Quick: Redefining BI with AI
Get By with a Little Help from Empathy: Design Thinking Part 1
What Is Design Thinking?
"Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact."
- IDEO
It is not a magic…

How Data Management and Governance Can Enable Successful Self-Service BI
Ironside's Crystal Meyers was featured in Vol. 19, No. 4 of TDWI's Business Intelligence Journal. Her points are particularly relevant as business analytics begins a more pronounced shift toward a bimodal model in 2016.
Reprinted with permission…

Bimodal Analytics Defined: Balancing Your Approach
Data discovery tools and techniques represent the largest change to traditional business intelligence in the last decade. Instead of being a replacement for enterprise reporting, however, data discovery is a new approach that augments the old…

Ironside Talks Fighting the Heroin Crisis in Manchester, NH
On Tuesday, February 16th, Ironside's CEO Tim Kreytak spoke to a packed house at the IBM PartnerWorld Leadership Conference in Orlando, FL about the work we've done with the Manchester, NH Police Department to help combat the growing heroin…

Ironside Webinar Series: Association Rules for Data Mining: Beyond Market Basket Analysis
On February 11th, Ironside hosted a webinar on Association Rules for Data Mining: Beyond Market Basket Analysis. Pamela Askar, Data Scientist at Ironside, presented on how to conduct association rules for data mining using SPSS Modeler.
Association…

The Dashboard Design DL: 5 Steps to Get Started
Data is scary. It comes in many types and requires even more tools to manage, which can make finding the information you're looking for an intimidating prospect. Luckily, dashboards can help you get relevant data in a format that works for the…

Ironside Case Study: Nova Biomedical Drives Sales Growth
Medical devices save lives every day. You'd think a product with an upside like that would sell itself, but in reality it requires a knowledgeable, highly motivated sales force to deliver it where it's needed most. Nova Biomedical, one of the…

5 Compelling SPM Dashboard Creation Tips: SPM Journey Part 3
“Content is King” is a phrase made most famous by Bill Gates in a 1996 essay, but it’s been used many times before. I believe he was referring to what will drive the internet for years to come. In my mind, this saying was and is still…

Sales Data Strategy: Your One Source of Truth
I belong to many Sales Operations and Sales Compensation social media groups. Recently, I read a post regarding what defines Sales Performance Management (SPM) that was very tool-based. It prompted me to think about all the systems and data…

3 Tips to Get the Most out of Gartner BI & Analytics Summit
One thing all conferences have in common is that they're overwhelming. There's more to learn, see, and do than any one person can handle. Narrowing all those options down to what matters most for your role is tricky at best and frustrating…
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Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
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