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Business Analytics, Data Science, Generative AI

Amazon Quick: Redefining BI with AI

When AWS first introduced Quick Sight, it transformed how organizations visualized and explored their data. For many businesses, it marked the beginning of a new era of cloud native analytics that is fast, scalable, and accessible. Now AWS…

Raising Hands Cognos Analytics Webinar Q&A Concept

Business Analytics, Technology Spotlight

Cognos Analytics Webinar Q&A: Insider Insights

We heard a lot of great questions during the Cognos Analytics Webinar Q&A we held after our live presentation. The discussion was so productive we thought we'd roll out a transcript as an article so all of you can easily get the Cognos Analytics…

Business Analytics, Technology Spotlight

Ironside Webinar Series: Top 3 User Enhancements in Cognos Analytics

On January 19th, Ironside hosted a webinar on exploring the Top 3 User Enhancements in Cognos Analytics. Scott Misage, Ironside Engagement Manager and Bob O'Donnell, IBM Senior Technical Solutions Architect, delivered an overview and a Cognos…

Business Analytics, Data Science

Recipes for Predictive Modeling: Highly Imbalanced Data

Suppose you’re trying to build a model to predict respondents, and in your data set, about 3% of the population will respond (target = 1). Without applying any specific analysis techniques, your prediction results will likely be that every…

Business Analytics, Data Management

Our Top 5 Articles of 2015: Data, Analytics, Advisory

Even though we're already blazing full speed ahead into 2016, it's always important to take a minute to look back at the past year and recognize the high points that made it special. In addition to being named a Boston Business Journal Pacesetter…

Blurred Store Aisle - Market Basket Analysis

Business Analytics, Data Science

Beyond Market Basket Analysis: Extending Association Rules

Do you ever wonder how Netflix makes recommendations for you? Or how the drug store decides which coupons to offer you when you make a purchase? Behind the scenes they have a data scientist conducting what is called market basket analysis, which…

finance it team discussing data warehouse

Data Management

Industry Case Study: Modernizing the Data Warehouse for Finance IT

As you've seen in some of our previous articles about the financial services industry, there's a lot that goes on behind the scenes to enable financial services firms to gain new customers and provide accurate investment advice. What matters…

Business Analytics, Data Management, Technology Spotlight

Hadoop Ecosystem Quick Start: 5 Key Components

By now we all know that Hadoop is a central part of many big data projects, but how do we integrate this technology with some of the more traditional approaches to data handling? Is there a way to make sure our Hadoop cluster is interacting…

Data Management, Technology Spotlight

IBM Fluid Query and the Modern Data Warehouse

The modern data landscape is so much more diverse than it was in the past, and the modern data warehouse needs to increase its flexibility to keep up. In the modern warehouse, it’s not enough to just source all the data; it’s equally important…

Business Analytics

Crafting an Individual Performance Report: The SPM Journey Part 2

Continuing from where we left off in the last article, I wanted to go more in-depth on which incentive compensation management (ICM) reports you should start with as you begin moving toward a full-scale sales performance management (SPM) strategy.…

Business Analytics

Insight 2015 Recap: Applying and Scripting Precise Security on Report Studio Reports with Wayne Estrada

The deep BI knowledge of Ironside's Education Services department was showcased this year at IBM Insight 2015. Wayne Estrada, one of our most experienced Senior Technical Instructors, delivered an in-depth session on a topic that is often a…

Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.