Much has been written recently about the value of transforming data into useful information for decision making. It has become a strategic must-have for organizations to figure out how to use the structured historical data they already own, make sense of the ever-expanding amount of unstructured social media data out there, and implement the appropriate analytics platform to use these assets to their fullest extent through developing business intelligence maturity. Read more

There has been a lot of less-than-positive press in headlines recently about the Higher Education market as a whole. In fact, these types of articles seem increasingly easy to find these days. Please feel free to follow the links provided below to view a few articles that illustrate this point. Read more

Predictive Analytics 101

Business intelligence focuses on the identification and understanding of events that happened in the past; that is “what’s happened?” and “why has it happened?” Business imperatives and other constraints are increasingly driving organizations to look forward and use their data to ensure decisions that are being made today will lead to wins in the future. Predictive analytics has often been viewed with hesitation and intimidation and seen as only relevant to statistical specialists, but with the advent and evolution of the IBM SPSS solutions, the power of predictive analytics can be harnessed by a much broader group of users. This newsletter article describes what predictive analytics is, how it is used, when it is used, and how to integrate it into your organization. Read more

SPSS Predictive AnalyticsIBM Business Analytics software is designed to deliver complete, insightful, and accurate information for decision makers to make more effective decisions. As part of this portfolio, IBM SPSS Predictive Analytics software specializes in predictive analytics which organizations can rely on to predict future outcomes based on patterns found in historical data. Organizations in almost all industries of every size can benefit from the IBM SPSS technology to provide clear and actionable insight into current performance as well as use the information to drive better outcomes for future business. While Business Intelligence can help to monitor the current and past performance of the business operation, Predictive Analytics can answer questions on why the business is performing in a certain manner and how it can be improved in the future. Read more