Challenges of Customer Segmentation
Customer segmentation is defined as “the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” By using the correct attributes to define the customer…
Snowflake: A Modern Cloud-Based SQL Data Warehouse
With the maturing and ever increasing acceptance of the cloud across multiple industries and the data gravity gradually moving to the cloud, i.e. more data being generated in the cloud, we are seeing some interesting cloud-based data and analytics…
Metadata Comparison – Microsoft vs. Cognos
Metadata has long been an essential part of every successful organization’s analytics strategy. In this article, I sat down with two of Ironside’s foremost experts on the topic to discuss its origin and value and how two of the industry’s…
What to Consider When Building Your Data Democratization Strategy
Data democratization is the ability of an organization to provide information to end users in an easy and effective way. The goal is to provide self-service of information to end users with minimal IT support. There are many things that can…
Five Traits of Highly Effective Data Science Teams
2019 is the year that data science, machine learning and artificial intelligence for business will become ubiquitous. Most organizations large and small, across all industries, have recognized the benefits and competitive advantage that these…
Introducing 5 Key Principles for a Modern Office of Finance
From time to time every professional should take a step back and assess where they have been, where they are today and where they want to go. The Office of Finance is no exception. As we begin to plan for next year, we spent some time reflecting…
Having Trouble With Your Data Strategy? Then Map It.
When asked “What’s your data strategy?” do you reply “We’re getting Hadoop…” or “We just hired a data scientist…” or “If we only had a data lake, all our problems would be solved…”? Plotting a good data strategy requires…
Enable Bimodal Analytics with Cognos Analytics: Part 2
In the first installment of our series on bimodal analytics, we talked about the origins of Mode 2 analytics. We looked at some of the challenges around implementing true bimodal analytics within IBM Cognos Analytics 11 and touched on some…
New Capabilities Announced for AWS QuickSight
Earlier today the AWS team unveiled two new capabilities for QuickSight, Amazon’s signature Business Intelligence tool. Speaking live from the AWS re:Invent conference at the Venetian in Las Vegas, the four hosts announced the ability for…
3 Key Functions of a Modern CPM Solution
Outcomes are important for any Finance organization. There are many means to the end in working within the Office of Finance. Working with the right people to implement the plan and monitor the plan is one method. Building up processes to keep…
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