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Edwin Zepeda
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Edwin Zepeda2026-01-17 23:55:042026-05-22 00:12:30Amazon Quick: Redefining BI with AI
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Edwin Zepeda
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Edwin Zepeda2026-01-17 23:55:042026-05-22 00:12:30Amazon Quick: Redefining BI with AI
Analytics Anarchy: How To Manage a Multi-Vendor Analytics Ecosystem
When you think about the different ways that data gets used in your company, what comes to mind?
You surely have some executive dashboards, and some quarterly reports. There might be a reporting portal containing everything that IT created…

From BI to Data Science: An Interview with Tom Clancy
At Ironside, we believe that data science is a team sport, and should be accessible to and enable as many players as possible. We work with clients on a regular basis to make data science accessible within their organization. But we also do…

Defining Factors for a Successful Modern Analytics Strategy
When defining or assessing a Data & Analytics Strategy, Ironside leverages a proven framework of understanding the current state and comparing it to a desirable future state with a focus on six key areas, or pillars.
In a previous…

Ironside Tech Tip: Cognos Data Sets – An Alternative Approach to Data-Driven Prompts
What is the most common, most vital need of any business? Speed.
Speed to adapt, to respond, to evolve. It is important, not just at the big picture level, but on a daily basis as well. If you're constantly waiting for information, then…

How “Work” is Hindering Your Finance Team
I was recently discussing with a colleague what differentiates our various clients. While each of them is undergoing improvement in some form, it is clear that some Offices of Finance perform significantly better than others. The basic difference…

Is “Self-Service” Analytics the New “Big” Data?
Last spring, I had the opportunity to attend a local analytics conference with Dr. Claudia Imhoff as the keynote speaker. As she got on stage to begin her presentation, she started out by making a statement along the lines of “For every…

New Features of Cognos Analytics v11.1: Data Module Enhancements
In previous releases of Cognos Analytics, we have seen a trend of integrating many of the features of metadata modeling in Framework Manager into the Cognos Analytics interface. This trend is continuing with new or improved modeling capabilities…

Challenges of Customer Segmentation
Customer segmentation is defined as “the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” By using the correct attributes to define the customer…

Snowflake: A Modern Cloud-Based SQL Data Warehouse
With the maturing and ever increasing acceptance of the cloud across multiple industries and the data gravity gradually moving to the cloud, i.e. more data being generated in the cloud, we are seeing some interesting cloud-based data and analytics…

Tools & Capabilities of AWS
What provides a large amount of monetary value but never shows up on a balance sheet?
Data.
The amount of data available is growing at a rapid pace and knowing how to use it effectively can be the difference between success and failure…
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Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
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