Maria Ippolito Director Sales Performance Management

Ironside is excited to welcome Maria Ippolito into our organization as our new Practice Director for Sales Performance Management. She’s a high-energy, results-driven executive who has over 25 years of experience in engineering, marketing, sales, and sales operations management. Maria’s dynamic blend of expertise and industry experience perfectly embodies Ironside’s commitment to meeting the unique requirements of each of our customers’ sales performance management (SPM) goals and provides the foundation needed to take our existing SPM practice to the next level.

With a proven track record of driving overall profitability and effectiveness of sales channels in both startup- and enterprise-level technology and life sciences companies, Maria is able to hit the perfect mix of technical skill and strategic awareness needed to show clients the value that SPM processes can bring to their organizations.

During her career, Maria has directed and supported initiatives around many SPM-related activities, such as:

  • Business planning tool implementation
  • Sales analytics and reporting
  • Quota setting and territory design
  • Compensation design and administration
  • ICM system implementations
  • CRM implementations
  • Sales process design and optimization
  • Mobile sales enablement deployments
  • Competency profiling for sales force recruitment and expansion
  • Sales training and coaching

Regardless of the project she takes on, Maria’s core focus is always transformation to drive top line revenue and bottom line cost savings. She redefines how companies think about their sales process and the technologies they’re using by building highly functional teams, planning and rolling out process changes, and acquiring the tools organizations require to improve and optimize.

Maria’s list of credentials is extensive and distinguished. She has held key directorial positions at places like Smith & Nephew, Sales Science, Bolt, Beranek & Newman, and ITP Boston, Inc. and has overseen major process changes and improvements at all these companies. She also served as a cofounder of her own company, which was based on manufacturing simulation software that she took part in developing after receiving her Master of Science and Bachelor of Science degrees in Industrial Engineering and Electrical Engineering from Purdue University.

Here are some highlights from Maria’s numerous accomplishments:

  • Successfully integrated two separate sales forces into a single unit after a $1.7 billion acquisition by Smith & Nephew, the largest they had ever made. Assimilated three different sales channels and restructured the entire US field organization, including new territory alignments and compensation plans.
  • Built a world-class ICM system from the ground up at Smith & Nephew, transforming what was a manual process relying on Excel spreadsheets into a robust automated database for compensation plan design simulation and compensation plan efficiency analysis. The infrastructure she put in place now supports 1200 reps on 40 plans across 5 channels.
  • Established a center of excellence for commercial process optimization at Smith & Nephew to drive internal efficiencies and sales force effectiveness.
  • Championed Smith & Nephew’s transition to a modern business intelligence (BI) framework, providing a self-service sales analytics tool to the company’s field reps to encourage data-driven sales activities.
  • Rebuilt the North American sales team at Bolt, Beranek & Newman, motivating the existing employees and recruiting new sales executives and technical consultants to create a high-performance sales engine.
  • Developed and marketed the first commercially available input-driven manufacturing simulation software for optimizing discrete part manufacturing processes, cofounding her own company, Horizon Software, Inc., based on the technology. Horizon was later acquired by ITP Boston, Inc.

If you’d like to see what SPM can do for your company, check out our SPM page.

IBM Business Intelligence Partner Award Logo

Last week at IBM Insight, Ironside was presented with IBM’s Business Intelligence Partner of the Year award for 2015. The press release below provides more details on the award and what it means for us.

Lexington, MA (October 24, 2015) – This week at the IBM Insight conference, Ironside had the honor of being name Business Intelligence Partner of the Year for 2015. The award recognizes the IBM Business Partner that has delivered exceptional solutions using IBM products and services in the BI space this year. Read more

Law enforcement is a place where data science and predictive analytics have the chance to truly change lives. These strategies and technologies can make a huge difference in crime prevention and public safety efforts, improving people’s wellbeing in communities of all sizes. The Manchester, NH Police Department wanted to make this kind of impact in their city, and chose to implement Ironside’s Predictive Policing platform to achieve their crime reduction goals. Read more

Manchester PD on NH1 News

Earlier this month, NH1 News put out a report showcasing how the Manchester, NH Police Department is using predictive policing to successfully reduce crime in the city, and Ironside is honored to have played a part in this achievement. Read more

Ironside is happy to announce that we have partnered with Pitney Bowes, one of the top location intelligence and data providers, to transform how our clients see, interact with, and gain insight from the location and business information to which they have access. The Pitney Bowes partnership pairs their sophisticated location intelligence technologies and comprehensive, diverse data sets with Ironside’s unrivaled analytics expertise and technical know-how to bring to market solutions that give geographic context to organizations’ historical data, provide actionable location-based intelligence in real time, and even map future trends using variables relevant to the area displayed. Read more

Ironside has been named a 2015 Boston Business Journal Pacesetter, making this the second year in a row we’ve received this prestigious award.  This exclusive annual list showcases the fastest growing private companies in Massachusetts and includes the 70 businesses that recorded the fastest revenue growth in the state from 2011 through 2014. Read more

Ironside Recognized as 2015 IBM Beacon Award Finalist for Outstanding Information Management Solution

This year, Ironside received the high honor of being placed among the finalists for IBM’s prestigious Beacon Award in the category of Outstanding Information Management solution. The accolade displays IBM’s recognition of an unprecedented and groundbreaking project for one of Ironside’s top clients that included an end-to-end enterprise information management architecture that was entirely cloud-based. Additionally, and in partnership with IBM SoftLayer, Ironside  envisioned and executed on a never-before-seen cloud implementation that allowed the client to leverage the unparalleled power of an IBM PureData for Analytics  infrastructure without having to bring it onsite.  PureData for Analytics, more commonly known in the industry as Netezza, is one of the most robust and sophisticated data warehouses currently on the market. Now that we’ve set the stage, let’s take a deeper look into how Ironside is making Netezza more easily available than ever before. Read more

Ironside’s accomplishments were many in 2014. We expanded into new regions, brought on lots of new talent, and continued our development as one of the most trusted advisors in the industries we serve. To give you a quick glimpse into how we’ve grown, we put together the following list of all the awards we were fortunate enough to receive and be nominated for. Take a look, and feel free to reach out if you’d like more information. Read more

The report is in! See the list of topics that readers, like you, found most interesting and that made it into our top 5 of 2014.

Top Training Tip

Creating a Burst Table for a Cognos Report  – Do you know how to create an external data file to use as a burst table for a Cognos report? If not, you can find step-by-step instructions in this guide. Learn how to create a Burst Table Read more

Netezza on cloudIronside is excited to announce a ground breaking new solution for organizations wanting to leverage their analytics workload-optimized PureData for Analytics / Netezza appliance in conjunction with rest of their virtualized private cloud analytics architecture. Ironside’s IBM PureData for Analytics (PDA) for Cloud offering solves all of the major hurdles for connecting your physical big data appliance with your virtual cloud infrastructure: management and communications bandwidth and latency. Ironside is now uniquely able to provide hosting and management of your appliance in conjunction with direct, private, and secure network connectivity back to IBM SoftLayer or other major cloud providers. This means you can host your entire analytics architecture in the cloud and still take advantage of the massive benefits that a physical appliance provides in this application. Read more