Ironside’s Greg Bonnette was featured in NRF’s Magazine, STORES, in the article titled “Mapping Crime Risks: Location data helps specialty retailer minimize loss and maximize sales.” written by Liz Parks in September 2017. Read more

Being the sole data champion within your organization can present difficulties when you’re vying for limited company resources and attention from the “powers that be.” No doubt, you may find the role to be frustrating at times. Yet you may also find the role to be extremely rewarding, because it gives you a great deal of responsibility and offers you with the opportunity to achieve the goal that every data champion aspires to: Gaining user buy-in of the data insights you’ve unlocked. Read more

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

The simple truth about data warehouses is that the traditional “big bang” method of building them doesn’t work for most organizations anymore. The diversity of data sources and formats we can access is constantly expanding, and taking them all on at once to form a single central repository results in a massive project that can take years to show value. That doesn’t mean we should throw out the concept of data warehousing altogether, though. In fact, there’s a better way to do it that is built on proven development practices, provides value as you go, and feels like less of a massive undertaking: an iterative data warehouse. Read more

Press release issued by Forbes Corporate Communications; Ironside comments on how to capitalize on data

NEW YORK, May 31, 2017 — Corporate leaders consider data and analytics capability a top investment priority. Yet despite this, faith in the data businesses rely upon is low. According to the Forbes Insights and KPMG “2016 Global CEO Outlook,” 84% of CEOs are concerned about the quality of the data they’re basing their decisions on. Read more

In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions. It exists in every organization, including yours. Not all technical debt is bad, as long as it is strategically planned and tactically paid off. Read more

Yesterday, Ironside’s partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses’ digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping organizations “utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes” according to the announcement. We see this as a major benefit for our clients. Read more

IT and business leaders share a common goal – to leverage the data available to them in order to make more informed business decisions. The first step to achieving that goal is to create a data & analytics roadmap, a task many companies find daunting. Where do you begin?

 

“Most organizations are ineffective in communicating data & analytics-related concepts across departments, resulting in suboptimal management and utilization of information.”

– Doug Laney, Gartner Blog Network

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Data governance is a common need across organizations, and can be a very challenging subject to tackle. Understanding data governance’s components, what good governance looks like, and the drivers behind adopting it is essential to creating a successful governance effort. Read more

Creating a data and analytics roadmap is an important first step in helping your organization utilize data to achieve growth, understanding, and action. But often we hear from clients that their roadmap isn’t leading them to their desired destination. While many are successful in laying out the technical requirements, identifying the path to business outcomes, and building the right foundation, they still find themselves unable to make sufficient progress towards their goals. Read more