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When asked “What’s your data strategy?” do you reply “We’re getting Hadoop…” or “We just hired a data scientist…” or “If we only had a data lake, all our problems would be solved…”? Plotting a good data strategy requires more than buying a tool, hiring a resource, or adding a component to your architecture. You need something to describe:

  • the goals you are trying to achieve,
  • the stakeholders you are trying to serve, and
  • the internal capabilities required to satisfy those stakeholders and achieve those goals

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This is part two in our five part series on the essential capabilities of the competitive data-driven enterprise.

For decades, data integration and modeling have been done in either of two likely places: The enterprise ETL or Data Warehouse environment (IT Developers) or Excel (Analysts). Currently the status quo is being challenged in some of the following ways that highlight the importance of empowering domain and subject matter experts to wrangle and model their own data. Read more

One size does not fit all. Try as they might, there is not a single BI platform that can offer every capability that users require. With organizational complexity increasing, and the growing demand for self-service analytics, it has become commonplace, even recommended, for organizations to maintain multiple BI platforms to meet the needs of people in diverse roles with differing needs across the organization. Read more

The recently passed Tax Cuts and Jobs Act will undoubtedly have broad implications across the corporate landscape as updates to the tax code will necessitate major changes to certain financial management decisions. Finance needs a solid FP&A modeling foundation in order to lead tax-related decision making within their organizations. While there are many aspects of the tax code that will require in-depth financial impact analyses, changes to the deductibility of capital expenditures has been a particular area of interest for some Ironside clients that invest heavily in fixed assets. Read more

Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

BOSTON, May 25, 2017 /PRNewswire/ — Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester’s Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

Strategy Consultant in Customer Analytics

 

Tim Kreytak, CEO of Ironside, in a statement said:

“We’re delighted that Forrester acknowledges our analytics services and data enrichment capabilities which complement our strategic offerings in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results.”

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Squeaky wheels usually don’t go away; they just get louder.

Imagine you purchase a new car. The car is shiny and runs great, but after a year maybe there are few things you wish were different – the seat design could be more comfortable or the road noise is louder than you expected. Maybe you just bought the standard model. Now you wish you researched a bit more or requested a few more accessories. Or maybe in reality you just need a quick tune up. Read more

In the last few weeks, I’ve spoken with three different clients who are struggling with the issue of end user adoption. Each described a routine set of activities, either completed or in process, that you would expect to see in a thoughtful change management program. Nonetheless, all three customers expressed frustration at the lack of user adoption.

Why is this? Do we need to rethink our traditional process for engaging users as we embark on our data and analytics journey?

In a word, yes. Read more

IT and business leaders share a common goal – to leverage the data available to them in order to make more informed business decisions. The first step to achieving that goal is to create a data & analytics roadmap, a task many companies find daunting. Where do you begin?

 

“Most organizations are ineffective in communicating data & analytics-related concepts across departments, resulting in suboptimal management and utilization of information.”

– Doug Laney, Gartner Blog Network

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CIO and IDG released the 2017 State of the CIO report this week. Their findings are useful not just for the CIO role in general but also for exploring the connection between the CIO and analytics initiatives. Looking at the report through the lens of data and analytics, I had three reactions to the survey results:

  1. CIOs should consider using analytics to drive business innovation, backing up their transformational and strategic activities with concrete resources.
  2. CIOs and line of business leaders should consider communicating even more and syncing expectations through data and analytics.
  3. CIOs should consider investing in a data and analytics roadmap to enable themselves as both business strategists and technicians.

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