Customer segmentation is defined as “the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” By using the correct attributes to define the customer segment, it allows companies to identify the right customers for targeted and relevant offers. Those who successfully define and maintain customer segmentation can derive a competitive advantage from the implementation by improving customer experience.
Read moreWhat provides a large amount of monetary value but never shows up on a balance sheet?
Data.
The amount of data available is growing at a rapid pace and knowing how to use it effectively can be the difference between success and failure for an organization. A problem that many organizations run into is the inability to keep up with the amount of data being generated or received and are looking for solutions that allow them to scale, store, and process data faster and more efficiently for a more competitive edge. That’s where Amazon Web Services (AWS) comes in.
Read moreMetadata has long been an essential part of every successful organization’s analytics strategy. In this article, I sat down with two of Ironside’s foremost experts on the topic to discuss its origin and value and how two of the industry’s leading vendors in the analytics space address this core capability in a bimodal analytics world.
Susan Ma and Suresh Edara are both long-time Ironside consultants with deep expertise in top BI toolsets: Microsoft and Cognos.
Read moreData democratization is the ability of an organization to provide information to end users in an easy and effective way. The goal is to provide self-service of information to end users with minimal IT support. There are many things that can go wrong when rolling out data democratization projects. The purpose of this article is to identify potential issues and provide guidance on how to avoid them in the democratization process.
Read moreWhen asked “What’s your data strategy?” do you reply “We’re getting Hadoop…” or “We just hired a data scientist…” or “If we only had a data lake, all our problems would be solved…”? Plotting a good data strategy requires more than buying a tool, hiring a resource, or adding a component to your architecture. You need something to describe:
- the goals you are trying to achieve,
- the stakeholders you are trying to serve, and
- the internal capabilities required to satisfy those stakeholders and achieve those goals
In the first installment of our series on bimodal analytics, we talked about the origins of Mode 2 analytics. We looked at some of the challenges around implementing true bimodal analytics within IBM Cognos Analytics 11 and touched on some of the vendors who were born as Mode 2 platforms. This second installment will focus specifically on how to enable Mode 2 analytics within the organization using Cognos.
Read moreEarlier today the AWS team unveiled two new capabilities for Quick Sight, Amazon’s signature Business Intelligence tool. Speaking live from the AWS re:Invent conference at the Venetian in Las Vegas, the four hosts announced the ability for users to easily embed Quick Sight dashboards in applications and previewed new native Machine Learning capabilities. Read more
You’ve undoubtedly heard the term “Self-Service Analytics” thrown around, but what does self-service analytics actually look like in practice? What does a self-service user look like? And what prep work is needed to enable these people to serve themselves?
I spoke with Crystal Meyers, our resident Tableau guru and self-service analytics advocate to learn more. The following is a conversation with Crystal, where she explained some of the nuances of self-service analytics. Read more
Last week at Analytics University, IBM formally announced the release of the next major version of Cognos Analytics, v11.1.
IBM has hinted at the inclusion of “smarts” for “augmented analytics” and improvements in the usability of this new version over the past year. Our expectation was that these improvements would continue to “modernize” Cognos and help address some of the competitive pressures that organizations with legacy investments have been encountering in recent years. Read more
At least weekly, I am granted the opportunity to meet and work alongside experienced professionals who serve in a corporate business intelligence (BI) leadership function. When they describe their role upon introduction, there is a common thread to the scope of influence and control which usually intersects one or more of these domains: Read more
Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.